Digital Analytics Analyst — Insights & Measurement

Lincoln Motor Company

Missouri

Hybrid

USD 100,000 - 193,000

Full time

6 days ago

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Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Parental leave

Tuition assistance

Vehicle discount program

Paid time off

Job summary

Ford Motor Company is seeking an experienced Analyst, Digital Analytics to join the Digital Analytics & Experimentation team with primary alignment to Ford Pro. You will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver clear recommendations that improve digital experiences and business outcomes.

You will collaborate with Telematics, Customer Service, Marketing, and Finance analytics teams to develop holistic Ford Pro narratives and scale

Qualifications

Bachelor’s degree in Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business, Marketing, or a related field.
5 years of experience in digital analytics, product analytics, customer analytics, marketing analytics, business intelligence, or a related analytical field.
3 years of hands‑on experience with a digital analytics platform such as Adobe Analytics or Google Analytics.
3 years of experience using SQL to analyze large datasets, integrate multiple data sources, and validate analytical outputs.
2 years of experience creating dashboards or reusable reporting with tools such as Power BI, Tableau, Looker, Qlik, or similar platforms.

Responsibilities

Lead measurement and insight generation across Ford Pro Digital Product’s unauthenticated and authenticated web journeys, translating business goals and stakeholder questions into clear KPIs, measurement plans, and success criteria.
Partner with Ford Pro Digital Product managers, engineers, experience designers, and data and tagging teams to ensure new and evolving digital experiences can be measured effectively.
Collaborate with Telematics, Customer Service, Marketing, and Finance analytics teams to bring together relevant insights and tell holistic Ford Pro stories.
Analyze clickstream and digital behavioral data and conduct advanced journey analyses to answer high‑value questions, identify friction and root causes, surface emerging opportunities, and develop actionable recommendations.
Curate Adobe Analytics workspaces and build strategic dashboards and self‑service reporting that provide trusted, on‑demand visibility into common performance metrics.
Use SQL and analytical tools to integrate, query, join, validate, and interpret digital, customer, account, vehicle, lead, transaction, and other approved enterprise datasets, developing unified views of Ford Pro digital journeys and outcomes.
Develop, implement, and scale reusable analytical methods, automation, and AI‑enabled workflows that improve the speed, consistency, and scalability of analysis and insight generation while maintaining appropriate human review.
Present complex analytical findings in concise, decision‑ready narratives tailored to technical and non‑technical audiences.