Digital Advertising Strategist II

Cars.com; United States; On-site; USD 58,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental & Vision Healthcare

New Hire Stipend for Home Office Set‑U

Generous PTO

Paid Holidays, Floating Holiday, Volun

Job summary

The Digital Media Specialist II at Cars Commerce manages, optimizes, and reports on digital advertising campaigns for Dealer Inspire clients. Primary focus on paid search (Google, Bing) and paid social (Facebook, Twitter, LinkedIn), plus retargeting, display, and video ads.

The role is 75% hands-on research and optimization and 25% strategic planning and client communication. You’ll collaborate with internal teams and clients, develop keyword lists and ad copy, monitor budgets, and deliver

Qualifications

• Understanding the inner workings of websites, analytics, digital advertising, and SEO.
• Proficiency in Google Sheets and Excel.
• Be extremely accountable and resourceful.
• Possess presentation skills.
• Excellent verbal communication.
• Willingness to learn.

Responsibilities

• Manage digital advertising & all auction-based placements (YouTube, Google Adwords, Microsoft AdCenter).
• Performance reporting with insights and optimization recommendations.
• Develop and expand keyword lists, ad copy, and landing pages.
• Track and manage budget spending and ROI.
• Collaborate with teams to propose innovative advertising solutions and tests.
• Identify opportunities to expand digital advertising for current clients.
• Ensure adherence to best practices and company processes.
• Set up and optimize PPC/Digital campaigns for multiple clients.
• Analyze campaign data and report on recommendations and strategy monthly.
• Engage confidently with clients.

Skills

Digital advertising knowledge

Google Ads

Microsoft Advertising

Paid social

Analytical skills

Client communication

Tools

Google Ads

Microsoft Advertising

Facebook

LinkedIn

Twitter

YouTube

Google Sheets

Excel

Job description

The Digital Media Specialist II at Cars Commerce manages, optimizes, and reports on digital advertising campaigns for Dealer Inspire clients. Primary focus on paid search (Google, Bing) and paid social (Facebook, Twitter, LinkedIn), plus retargeting, display, and video ads.

The role is 75% hands-on research and optimization and 25% strategic planning and client communication. You’ll collaborate with internal teams and clients, develop keyword lists and ad copy, monitor budgets, and deliver