Digital Advertising Specialist

Faulknermazdatrevose; Pennsylvania; On-site; USD 50,000 - 80,000; Full time

Job summary

An innovative automotive group is seeking a Digital Advertising Specialist to enhance online visibility and drive quality traffic to dealership websites. This role involves managing substantial budgets across platforms like Google Ads and Meta, optimizing campaigns through data analysis and A/B testing, and collaborating with dealership stakeholders to recommend strategic improvements. Ideal candidates will possess a strong background in digital marketing, a results-driven mindset, and the ability to stay current with industry trends. Join a forward-thinking team that values growth and offers extensive training opportunities.

Benefits

Medical, Dental and Vision

401k with company match

Paid time off & paid holidays

Employee discounts

Employee referral bonuses

Annual reviews and merit increases

Qualifications

• 3 years of experience managing paid digital campaigns preferred.
• Google Ads and Microsoft Ads certification required within 30 days.

Responsibilities

• Manage large budgets for multiple dealerships across various platforms.
• Continuously optimize campaigns through A/B testing and performance analysis.

Skills

Google Ads

Microsoft Ads

Google Analytics

A/B Testing

Digital Marketing

Data Analysis

Campaign Optimization

Education

Bachelor’s degree

Equivalent experience

Tools

Asana

Monday

Job description

The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Digital Advertising Specialist to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60 Best Places to Work Awards.

Digital Advertising Specialist benefits include:

• Top-tier benefits: Medical, Dental and Vision
• 401k with company match
• Paid time off & paid holidays
• Employee discounts
• Employee referral bonuses
• Annual reviews and merit increases

The Digital Advertising Specialist is responsible for driving high-quality traffic to dealership websites with the goal of generating leads. This role involves managing large-scale budgets across multiple dealerships and digital platforms—including Google Ads, Microsoft Ads, Meta, and YouTube. The specialist will directly build and optimize campaigns, including Paid Search, Meta, and Remarketing/Display initiatives, while continuously improving performance through A/B testing and data analysis. As a digital advertising expert, the specialist will stay up to date on industry trends, provide strategic campaign recommendations, and deliver clear performance reports to dealership stakeholders. Proficiency in Google Analytics, a deep understanding of ad platforms, and a results-driven mindset are essential for success in this role.

Key Responsibilities:

• Managing large budgets for multiple dealerships and different campaign types on multiple platforms including Google Ads, Microsoft Ads, Meta, YouTube and others. Directly building effective Meta / Paid Search campaigns in the appropriate channel platform
• Managing Remarketing/Display campaigns in Google Display Network and Social platforms
• Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing
• Conducting, measuring, and implementing the results of A/B tests
• Keeping up with the latest digital advertising industry developments
• Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth
• Preparing and delivering digital marketing performance reviews with dealership stakeholders
• Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
• Acting as one of our resident digital marketing experts

Digital Advertising Specialist Requirements

• Bachelor’s degree preferred, equivalent experience accepted
• 3 years of experience managing paid digital campaigns preferred
• Working experience directly managing paid advertising via search and social media platforms preferred
• Experience working with project management platforms similar to Asana and Monday.
• Google Ads, Microsoft Ads and Google Analytics certification required within 30 days; current certifications preferred

About Faulkner

The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and Southeastern Pennsylvania with the best vehicles and services. Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country.

Faulkner is an Equal Opportunity Employer and a Drug Free Workplace.