Digital Advertising Manager (Remote, Philadelphia)

Blacksmith Agency LLC; Pennsylvania; Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC is a remote-friendly AI-first digital agency seeking a Digital Advertising Manager to own paid media for B2B and growing brands. You will lead targeting, budgeting, roadmap, and client storytelling.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, build robust tracking, and craft 90-day plans. This role emphasizes strategic voice and campaign optimization for client growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of ROAS/CPA improvements.
• Experience managing multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and testing, and know when to pause a campaign.
• Set up and trust conversion tracking: GA4, GA Tag Manager, platform pixels.
• Develop 90-day and quarterly client roadmaps and present numbers on calls.
• Drive account growth through retention, upsell and longer-term relationships.

Skills

PPC management

Agency experience

English (US) communications

Tools

GA4

Google Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Digital Advertising Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.