Account Manager, Executive Accounts

USA Today Co.; United States; Remote; USD 65,000 - 75,000; Full time

Benefits offered by this job

Remote work option

Job summary

Gannett | USA TODAY NETWORK is seeking an Account Manager who will build and grow client relationships across search, display, social ads, and O&O media. You will plan campaigns, analyze data, and serve as the primary contact post-sale to maximize client ROI.

The role requires 2+ years managing online campaigns, 3+ years in client-facing roles, and Google Ads/Analytics certification. Remote-friendly with a strong cross-team collaboration culture.

Qualifications

• Bachelor's degree in business, economics, marketing, advertising, PR, journalism, or English.
• 2+ years hands-on experience managing online/digital advertising campaigns.
• 3+ years of client-facing service/account management experience.
• Google Ads & Google Analytics Certified.

Responsibilities

• Own and nurture client relationships, delivering results against joint business objectives.
• Understand and manage client expectations, mobilize partner teams, and maintain clear communication.
• Communicate value stories and service successes aligned with client goals via regular reviews.

Skills

CRM proficiency

Digital advertising

Google Ads

Google Analytics

Excel

PowerPoint

Communication skills

Education

Bachelor's degree in business or related field

Tools

Google Ads

GA4

Excel

PowerPoint

Job description

The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales.

Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver solutions that maximize a client's ROI; are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.

Position Requirements:

• Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objectives
• Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship
• Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)
• Articulate media programs to devise appropriate strategies and campaign implementation plans
• Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals.
• Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
• Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
• Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
• Review day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client's digital marketing needs
• Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)

Key Skills:

• Ability to quickly master business process, marketing, and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to review and advise on digital marketing campaigns
• Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc.
• Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle
• Demonstrated expertise with digital marketing publishing systems & processes
• Excellent verbal & written communication skills
• Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
• Proventrack record in relationship building and account management
• Works efficiently and is always looking to streamline processes & workflows
• Moderate Excel and PowerPoint skills required

Key Competencies:

• Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), Leads, etc.)
• Customer Focus
• Proactive Creative & Analytical Thinking
• Business Process & Technology Acumen
• Team Collaboration
• Conflict Management
• Flexible With Change Management
• Proven Success in Implementing Ideas in a Fast- Paced Environment
• Attentive To Detail

About You:

• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
• 2+ years of hands-on experience managing online/digital advertising campaigns
• Must have 3+ years of client-facing service/account management experience
• Google Ads & Google Analytics Certified

About Us:

Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At LocaliQ, we know our employees drive success, and we strive to create a thriving company culture where you will enjoy coming to work every day. Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing? Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, LocaliQ has been recognized for outstanding products and exceptional employees, having won Google's Quality Account Champion in North America and Google's Innovation Champion Award in Canada. LocaliQ is headquartered in Woodland Hills, CA, & Frisco, TX, with over 35 locations throughout the United States, Canada, India, Australia, New Zealand, and Brazil.

LocalIQ is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment. This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.

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The annualized base salary for this role will be $65 000,00 - $75,000.00. Variable compensation is not reflected in these figures and based on the role may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.