Digital Ads & Community Growth Manager

The Fairness Project; Arlington (VA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

WETA in Arlington, VA is seeking a Digital Advertising and Community Manager to lead full-funnel digital advertising and cultivate PBS News communities. The role blends strategic planning with hands-on execution to drive awareness, engagement, and revenue through paid media and community initiatives.

The ideal candidate has 3-5 years in digital advertising, social media management, and data-driven optimization, with GA4/GTM proficiency and Google Ads certification preferred.

Qualifications

• Bachelor's degree in marketing/advertising, communications, or related field.
• 3-5 years in digital advertising including paid search/SEM, native & programmatic display, and CTV/OTT with a track record of digital revenue growth.
• 3-5 years in social media and community management.
• Google Ads certification preferred.
• Strong writing, communication, and project management skills.
• Proficient in GA4 and GTM, with data-driven decision making.

Responsibilities

• Digital Advertising (50%): develop and execute full-funnel digital strategies and manage budgets.
• Lead paid media campaigns across Google, programmatic display, CTV/OTT with optimization.
• Collaborate with creative teams for data-driven ad direction and reporting.
• Digital Community Management (50%): grow and engage PBS News communities on social platforms.
• Develop community guidelines, moderation policies, and engagement protocols.
• Monitor sentiment and engagement metrics to inform content strategy.
• Cross-functional Collaboration: align advertising with membership, editorial, and development teams.

Skills

Digital advertising

Paid search/SEM

Native & programmatic display

CTV/OTT

Social media management

GA4

GTM

Google Ads certification

Education

Bachelor's degree in marketing/advertising, communications, or related field

Tools

GA4

GTM

Job description

WETA in Arlington, VA is seeking a Digital Advertising and Community Manager to lead full-funnel digital advertising and cultivate PBS News communities. The role blends strategic planning with hands-on execution to drive awareness, engagement, and revenue through paid media and community initiatives.

The ideal candidate has 3-5 years in digital advertising, social media management, and data-driven optimization, with GA4/GTM proficiency and Google Ads certification preferred.