WETA Digital Fundraising Manager

WETA; Arlington (VA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

WETA in the greater Washington, DC area seeks a Digital Fundraising Manager to lead day‑to‑day digital fundraising for WETA PBS and WETA Classical. You will drive revenue, donor retention, and audience engagement across email, web, and streaming initiatives.

The ideal candidate will craft persuasive appeals, design campaign graphics, manage email campaigns, analyze metrics with Engaging Networks, GA4, and GTM, and help promote WETA+ streaming and Passport benefits through newsletters and site

Qualifications

• Bachelor’s degree in Marketing, Communications, Non‑Profit Management, or a related field
• 3–5 years of experience in digital fundraising or related field
• Demonstrated expertise in digital fundraising strategy, email marketing, and website marketing
• Exceptional writing and communication skills
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Experience with CRM and eCRM databases (e.g. ROI Solutions Revolution CRM)
• Proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Passion for public media
• Ability to work independently and as part of a collaborative team

Responsibilities

• Lead day‑to‑day digital fundraising execution for WETA, working with Director of Digital Fundraising and Coordinator
• Deploy digital solicitations to maximize revenue, retention and growth of donor file and pipeline
• Manage email program including design assets, copy, and performance reporting
• Serve as day‑to‑day contact with partners managing digital fundraising tasks (HTML, graphics, forms, templates, automation)
• Develop, test and implement ideas to drive list growth and engagement
• Coordinate with digital ads, direct mail, TV, radio and streaming fundraising efforts
• Report digital fundraising metrics using Engaging Networks, ROI and Google Analytics with Data Strategy team
• Partner with Digital Media Team on website fundraising opportunities
• Participate in strategic planning meetings as required
• Manage communications for Passport streaming benefits and related emails and assets
• Collaborate with Membership and Communications teams to promote WETA+ and Passport conversion

Skills

Digital fundraising strategy

Email marketing

Website marketing

Persuasive writing

Project management

CRM databases

GA4

GTM

Public media passion

Independence & teamwork

Education

Bachelor’s degree in Marketing/Communications/Non‑Profit Management

Tools

ROI Solutions Revolution CRM

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Job description

Position Overview

The WETA Digital Fundraising Manager serves as the day‑to‑day manager for WETA’s digital fundraising initiatives for WETA PBS and WETA Classical in our nation’s capital region. This Manager works in close partnership with the Director of Digital Fundraising to drive revenue growth, donor retention, and audience engagement across all digital channels. This position offers the opportunity to help shape the future of digital philanthropy at WETA, implementing best practices in digital fundraising while experimenting with new tactics to grow and diversify the organization’s supporter base in an increasingly digital‑first environment. Reports to the Director of Digital Fundraising and is supported by the Coordinator, Digital Fundraising.

The ideal candidate will be equally comfortable writing persuasive fundraising appeals, designing campaign graphics, ensuring seamless integration with WETA’s broader multichannel fundraising efforts—from acquisition and cultivation through stewardship and retention—analyzing campaign metrics, engaging with partners, and testing innovative approaches to digital donor engagement via both tried and true and emerging digital channels. In addition to fundraising responsibilities, the Digital Fundraising Manager will also help craft and manage the marketing/promotional strategies for WETA+ streaming service, including WETA+ free version and WETA+ with PBS Passport donor level. A key element of this role includes promoting WETA’s streaming content and Passport member benefit through regular email newsletters and website content, contributing to both engagement and revenue objectives.

Primary Responsibilities

• Lead day‑to‑day digital fundraising execution for WETA, working collaboratively with the Director of Digital Fundraising, and with support from the Digital Fundraising Coordinator.
• Working in coordination and collaboration with the Director of Digital Fundraising, other departmental leadership, and cross departmental teams, deploy digital solicitations, including cultivation, stewardship, and engagement communications, to maximize revenue, retention and growth of the donor file and pipeline.
• Manage email program including developing and creating design assets, drafting and editing email and landing page copy, reporting program and campaign performance, and supporting other digital fundraising goals as they arise.
• Serve as day‑to‑day contact with internal and external strategy and software partners managing execution of digital fundraising needs such as custom html code, graphics development, form development, email template builds, automation techniques, etc.
• Develop, test and implement ideas to drive list growth, including acquisition and cultivation strategies along with other digital engagement opportunities.
• Collaborate with other team members ensuring digital activity is managed and executed in coordination with other multichannel fundraising activities, specifically digital ads, direct mail and TV, radio and streaming fundraising efforts.
• Coordinate reporting of digital fundraising campaign results, key performance indicators on the email file, and overall digital file health using Engaging Networks, ROI and Google Analytics, on a regular basis in collaboration with the Data Strategy and Development Services team.
• Partner with Digital Media Team on management of fundraising opportunities on website.
• Participate in strategic planning meetings as required.
• Manage, write, design, configure and deploy digital fundraising initiatives related to cultivation, solicitation and activations for the streaming member benefit Passport, including weekly email newsletters, automation journeys, direct solicitations, website assets, donation forms and other digital engagement, cultivation and stewardship activities.
• Collaborate with colleagues in the Membership, Local and Communications teams to develop and implement strategies for promotion, adoption and expansion of the WETA+ streaming service, to attract new viewers and support Passport conversion and revenue generation through digital channels.
• Collaborate with the Director of Digital Fundraising to organize, catalog and manage WETA digital content assets.

Core Competencies

• Bachelor’s degree in Marketing, Communications, Non‑Profit Management, or a related field.
• 3–5 years of experience in digital fundraising or related field, with a proven track record of increasing digital revenue.
• Demonstrated expertise in digital fundraising strategy, email marketing, and website marketing.
• Exceptional writing and communication skills, with the ability to craft compelling and persuasive fundraising copy.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience with CRM and eCRM databases (e.g. ROI Solutions Revolution CRM).
• Proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Passion for public media.
• Ability to work independently and as part of a collaborative team.

Education

• Bachelor’s degree in Marketing, Communications, Non‑Profit Management, or a related field

Location

WETA and NewsHour Productions are Washington, DC based media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending on the role.

Company Overview

WETA, the flagship public media station in the nation’s capital, produces and distributes content that informs, inspires, and enriches lives. As the second‑largest producing station for the public media system, WETA creates programming to explore history, arts, and culture, partnering with acclaimed filmmakers such as Ken Burns and Dr. Henry Louis Gates, Jr. National WETA productions include The American Revolution and Finding Your Roots, among many others. WETA is also home to PBS News, the primary daily, breaking, and special news producer for PBS. Its broadcast productions include PBS News Hour, Washington Week with The Atlantic, Horizons from PBS News, and Compass Points from PBS News, as well as specials, documentaries, and a robust footprint across digital platforms. Locally, WETA serves audiences across Washington, D.C., Virginia, and Maryland, through television, radio, and digital platforms. Audiences access WETA on broadcast channels WETA PBS, WETA UK, WETA Metro, WETA World, and WETA PBS Kids, and digitally through the free streaming platform WETA+. Listeners tune into WETA Classical, the exclusive home for classical music in the Greater Washington area, via radio, online, and the WETA Classical app.

Equal Employment Opportunity

WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.