Digital Ad Tech Growth Director

Extreme Reach; New York (NY); Hybrid; USD 175,000 - 185,000; Full time

Job summary

XR Extreme Reach in New York City is seeking a Sales Director, Digital to drive growth across XR’s Digital Ad Tech business within an assigned portfolio of advertisers, agencies, and enterprise accounts. You will own the Digital commercial strategy for the vertical, including Digital Ad Serving, CTV/OTT, Dynamic Creative Optimization (DCO), Creative Automation, and programmatic video workflow services.

This role focuses on retaining and expanding digital revenue, strengthening XR’s relationships

Qualifications

• 5–7+ years of B2B sales experience in digital ad serving, digital media, AdTech platforms, CTV, or marketing technology services.
• Proven track record managing a ~$5M+ revenue portfolio and achieving $1.5M+ annual quota.
• Strong solution-selling and discovery skills; able to articulate value based on business impact.
• Experience selling to marketing, digital ad ops, media buying, or procurement within mid-market or large enterprise clients.
• Deep understanding of the digital advertising ecosystem, including digital ad serving, programmatic workflows, CTV/OTT, dynamic creative, and ad tracking.
• Excellent written, verbal, and presentation skills.
• Proficiency with Salesforce and sales enablement tools (e.g., ZoomInfo).
• Ability to travel for client meetings and industry events (~30%).
• Prior experience in media, marketing tech, or AdTech ecosystems required.
• Prior exposure to segmented territory models and GTM transformation preferred.
• Familiarity with ABM or intent-based selling approaches preferred.

Responsibilities

• Revenue Growth & Retention: Retain and grow Digital ad serving and ad tech revenue across an assigned portfolio of advertisers, agencies, and enterprise accounts.
• Acquisition & Win-Backs: Prospect and acquire new digital-first customers and win back business from competitors.
• Executive Engagement: Build relationships with senior decision-makers across Marketing, Digital Media, Ad Operations, and Procurement.
• Digital Product Portfolio Drive: Drive growth across XR’s Digital portfolio, including Digital Ad Serving, Video & CTV Delivery, DCO, Creative Automation, and Ad Verification.
• Cross-Platform Expansion: Identify opportunities across the XR platform to expand across Linear TV Distribution, Rights Management, and Cross-Screen Measurement.
• Cross-Functional Collaboration: Partner with Segment Sales, Product, Partnerships, Ad Operations, and Customer Success.
• Pipeline & Forecasting Discipline: Maintain pipeline and forecast using CRM, Power BI, and AI-driven insights.

Skills

B2B sales experience

Digital advertising

Executive engagement

Solution selling

Pipeline management

Tools

Salesforce

ZoomInfo

Job description

XR Extreme Reach in New York City is seeking a Sales Director, Digital to drive growth across XR’s Digital Ad Tech business within an assigned portfolio of advertisers, agencies, and enterprise accounts. You will own the Digital commercial strategy for the vertical, including Digital Ad Serving, CTV/OTT, Dynamic Creative Optimization (DCO), Creative Automation, and programmatic video workflow services.

This role focuses on retaining and expanding digital revenue, strengthening XR’s relationships