Commerce Activation Manager

Flywheel; New York (NY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability insurance

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

MBWW is seeking a Manager for Activation to lead commerce campaigns across major retail media networks and DSPs. You will own platform setup, optimization, and pacing while guiding the activation team to deliver strong performance for client brands.

You will collaborate with the Commerce team to craft detailed media plans, track KPIs, and share insights to drive ongoing test-and-learn opportunities. This role requires leadership, strategic thinking, and hands-on campaign management.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 3+ years of experience in commerce/media activation or related roles.
• Strong knowledge of major retail media networks and DSPs.
• Excellent communication and problem-solving abilities.

Responsibilities

• Lead activation campaigns across retail media networks and DSPs.
• Collaborate with Commerce team to build nuanced media plans.
• Oversee campaign setup, optimization, pacing, and reporting.
• Manage Senior Associate and drive campaign performance improvements.
• Coordinate with retailers and DSP partners on data onboarding and assets.

Skills

Project management

Cross-functional collaboration

Communication

Problem-solving

Education

Bachelor’s degree or equivalent

Tools

Amazon Ads

Walmart Connect

Roundel

Pacvue

Skai

Criteo

The Trade Desk (TTD)

Job description

MBWW is seeking a Manager for Activation to lead commerce campaigns across major retail media networks and DSPs. You will own platform setup, optimization, and pacing while guiding the activation team to deliver strong performance for client brands.

You will collaborate with the Commerce team to craft detailed media plans, track KPIs, and share insights to drive ongoing test-and-learn opportunities. This role requires leadership, strategic thinking, and hands-on campaign management.