Digi Mkt Strat

Gregory Welteroth Advertising; Montoursville (Lycoming County); On-site; USD 50,000 - 80,000; Full time

Job summary

Gregory Welteroth Advertising is seeking a Digital Marketing Strategist to join our team in Montoursville, PA. You will craft integrated digital strategies, align them to client goals, and collaborate with account leadership, media, creative, and analytics teams to drive measurable results.

The role emphasizes turning data into actionable plans, optimizing campaigns, and staying current with AI and emerging platforms. A strong background in paid search, social, SEO, and analytics is required.

Qualifications

• 5+ years of experience in digital marketing, digital strategy, performance marketing, or a related discipline.
• Strong understanding of paid search, paid social, display/programmatic, SEO, websites, email/CRM, analytics, and conversion strategy.
• Ability to interpret data and translate it into practical business and marketing recommendations.
• Strong understanding of digital measurement, KPIs, attribution, and campaign performance.
• Experience with platforms such as Google Ads, Google Analytics, Meta, LinkedIn, marketing automation/CRM platforms, and related digital tools.
• Excellent communication and presentation skills.
• Strong critical-thinking and problem-solving abilities.
• Ability to manage multiple priorities in a fast-paced, client-focused environment.
• Comfortable collaborating across disciplines rather than working within a single digital specialty.
• Agency experience is strongly preferred.

Responsibilities

• Develop comprehensive digital marketing strategies aligned with client objectives and performance goals.
• Evaluate the digital landscape and select channels, platforms, tactics, and technologies.
• Translate client goals into clear, actionable digital plans and campaign strategies.
• Collaborate with paid media, analytics, creative, and account teams to execute strategies.
• Analyze campaign performance to identify trends and opportunities for optimization.
• Use data to make recommendations beyond reporting results.
• Help establish KPIs, measurement strategies, and performance expectations.
• Identify opportunities to improve customer journeys, engagement, and lead generation.
• Stay updated on paid media, search, social, AI, and marketing tech developments.
• Participate in client meetings and clearly communicate strategies and results.
• Support new business by contributing strategic thinking and research.
• Challenge existing approaches when data suggests better options.

Skills

Digital marketing

Digital strategy

Performance marketing

Analytics

Data interpretation

Communication

Project management

Tools

Google Ads

Google Analytics

Meta (Facebook)

LinkedIn

CRM platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Pennsylvania, Montoursville, PA, US

22 days ago Requisition ID: 1085

Salary Range: $50,000.00 To $80,000.00 Annually

Digital Marketing Strategist

Gregory Welteroth Advertising (GWA) is seeking an experiencedDigital Marketing Strategist to join our team.

We’re looking for a strategic thinker who understands how the pieces of digital marketing work together—and knows how to turn business goals, audience insights, data, and emerging opportunities into smart, measurable marketing strategies.

This role is ideal for someone who enjoys looking beyond individual campaigns and channels to see the bigger picture. The Digital Marketing Strategist will collaborate with account leadership, media, creative, analytics, and other internal teams to develop integrated digital strategies that drive meaningful results for our clients.

What You'll Do

• Develop comprehensive digital marketing strategies aligned with client business objectives, audiences, and performance goals.
• Evaluate the digital landscape and recommend the right mix of channels, platforms, tactics, and technologies.
• Translate client goals into clear, actionable digital plans and campaign strategies.
• Partner with paid media, analytics, creative, account management, and other teams to bring strategies to life.
• Analyze campaign and audience performance to identify trends, opportunities, and areas for optimization.
• Use data and insights to make recommendations—not simply report what happened.
• Help establish KPIs, measurement strategies, and performance expectations.
• Identify opportunities to improve customer journeys, engagement, lead generation, conversion, and overall digital performance.
• Stay current on developments in paid media, search, social, AI, marketing technology, audience targeting, privacy, and emerging digital platforms.
• Participate in client meetings and clearly communicate digital strategies, recommendations, and results.
• Support new business opportunities by contributing strategic thinking, research, and digital recommendations.
• Challenge existing approaches when the data or marketplace suggests there may be a better way.

What We're Looking For

• 5+ years of experience in digital marketing, digital strategy, performance marketing, or a related discipline.
• Strong understanding of paid search, paid social, display/programmatic, SEO, websites, email/CRM, analytics, and conversion strategy.
• Ability to interpret data and translate it into practical business and marketing recommendations.
• Strong understanding of digital measurement, KPIs, attribution, and campaign performance.
• Experience working with platforms such as Google Ads, Google Analytics, Meta, LinkedIn, marketing automation/CRM platforms, and related digital tools.
• Excellent communication and presentation skills.
• Strong critical-thinking and problem-solving abilities.
• Ability to manage multiple priorities in a fast-paced, client-focused environment.
• Comfortable collaborating across disciplines rather than working within a single digital specialty.
• Agency experience is strongly preferred.

What Will Make You Stand Out

We're especially interested in candidates who are naturally curious. You askwhy, dig into the data, follow changes in consumer behavior and technology, and look for opportunities others may miss.

Experience usingAI and emerging technologies to improve marketing strategy, research, audience insights, campaign performance, or workflow efficiency is a plus.

Most importantly, we're looking for someone who can connectstrategy, data, creativity, and execution—and help our clients make smarter digital marketing decisions.

About GWA

Gregory Welteroth Advertising is a full-service advertising and marketing agency that brings strategy, creativity, media, technology, and analytics together to help our clients grow. Our teams work collaboratively across disciplines, giving our strategists the opportunity to influence the full marketing picture rather than just one piece of it.

If you're a digital marketer who enjoys solving problems, uncovering opportunities, and turning insights into action, we'd like to hear from you.