Integrated Digital Marketing Strategist

Gregory Welteroth Advertising; Montoursville (Lycoming County); On-site; USD 50,000 - 80,000; Full time

Job summary

Gregory Welteroth Advertising is seeking a Digital Marketing Strategist to join our team in Montoursville, PA. You will craft integrated digital strategies, align them to client goals, and collaborate with account leadership, media, creative, and analytics teams to drive measurable results.

The role emphasizes turning data into actionable plans, optimizing campaigns, and staying current with AI and emerging platforms. A strong background in paid search, social, SEO, and analytics is required.

Qualifications

• 5+ years of experience in digital marketing, digital strategy, performance marketing, or a related discipline.
• Strong understanding of paid search, paid social, display/programmatic, SEO, websites, email/CRM, analytics, and conversion strategy.
• Ability to interpret data and translate it into practical business and marketing recommendations.
• Strong understanding of digital measurement, KPIs, attribution, and campaign performance.
• Experience with platforms such as Google Ads, Google Analytics, Meta, LinkedIn, marketing automation/CRM platforms, and related digital tools.
• Excellent communication and presentation skills.
• Strong critical-thinking and problem-solving abilities.
• Ability to manage multiple priorities in a fast-paced, client-focused environment.
• Comfortable collaborating across disciplines rather than working within a single digital specialty.
• Agency experience is strongly preferred.

Responsibilities

• Develop comprehensive digital marketing strategies aligned with client objectives and performance goals.
• Evaluate the digital landscape and select channels, platforms, tactics, and technologies.
• Translate client goals into clear, actionable digital plans and campaign strategies.
• Collaborate with paid media, analytics, creative, and account teams to execute strategies.
• Analyze campaign performance to identify trends and opportunities for optimization.
• Use data to make recommendations beyond reporting results.
• Help establish KPIs, measurement strategies, and performance expectations.
• Identify opportunities to improve customer journeys, engagement, and lead generation.
• Stay updated on paid media, search, social, AI, and marketing tech developments.
• Participate in client meetings and clearly communicate strategies and results.
• Support new business by contributing strategic thinking and research.
• Challenge existing approaches when data suggests better options.

Skills

Digital marketing

Digital strategy

Performance marketing

Analytics

Data interpretation

Communication

Project management

Tools

Google Ads

Google Analytics

Meta (Facebook)

LinkedIn

CRM platforms

Job description

Gregory Welteroth Advertising is seeking a Digital Marketing Strategist to join our team in Montoursville, PA. You will craft integrated digital strategies, align them to client goals, and collaborate with account leadership, media, creative, and analytics teams to drive measurable results.

The role emphasizes turning data into actionable plans, optimizing campaigns, and staying current with AI and emerging platforms. A strong background in paid search, social, SEO, and analytics is required.