Digital Marketing Strategist

Starmark; Fort Lauderdale (FL); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k

Paid time off

Job summary

Starmark Integrated Marketing Co in Fort Lauderdale, FL is seeking a Digital Marketing Strategist to own and drive innovative campaigns across Social, Search, and Programmatic. You will design and manage awareness, lead generation, and retargeting campaigns while collaborating with creative and analytics teams.

The ideal candidate has 5+ years in paid media, strong data-driven instincts, and hands-on experience with Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms.

Qualifications

• 5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
• Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).
• Experience in Programmatic a plus
• Experience managing performance-driven campaigns
• Solid expertise in campaign and channel analysis and reporting
• Google Analytics, Google Tag Manager, reporting dashboards
• Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt
• BS/BA in marketing, communications, or similar.
• Google Ads Certification, Facebook certification, or certification in progress
• Organic Social experience a plus

Responsibilities

• Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals.
• Design and manage awareness, prospecting, re-marketing and lead generation campaigns.
• Manage budgets and campaign optimizations to drive strong return on investment.
• Implement channel specific tactics across multiple platforms.
• Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels.
• Work with creative team and partners to deliver amazing results.
• Deliver POVs, audits and competitive analysis.
• Audience targeting, analysis, and recommendations.
• Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations.

Skills

Paid Social

Paid Search

Analytics

Reporting

Campaign management

Education

BS/BA in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

SnapChat Ads

Reddit Ads

YouTube Ads

Google Analytics

Google Tag Manager

StackAdapt

Job description

Work is more rewarding when you remove all the barriers to the best thinking. That’s why the big stuff – from brand initiatives to new tech launches to bespoke digital efforts – goes further with Starmark. So come light up some new possibilities for your career as part of our crew.

Starmark proudly follows Agile methodologies agency-wide, so you'll fit right in if you're a self-motivated explorer who plays well with others and loves stellar work that brings results.

• Quick Daily Check-ins: Facilitate collaboration, increase transparency, reduce noise, avoid waste
• Solid Planning: You are the expert! Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints
• People Who Deliver: Digital marketing results and recommendations based on data and analytics
• Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and clients for success

Digital Marketing Strategist

• Own and drive innovative, inspiring and award-winning campaigns that meet and exceed our client’s goals.
• Stay up to date with the latest digital innovations and leverage them to create cutting edge work.
• Passionate about Social Media and Search Marketing, have an understanding of the wider landscape and understand how all the channels can work together for successful integrated campaigns.
• Both data-driven and customer-centric, understand the logic of digital marketing measurement and how to prove effectiveness.

Role Responsibilities:

• Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals
• Design and manage awareness, prospecting, re-marketing and lead generation campaigns
• Manage budgets and campaign optimizations to drive strong return on investment
• Implement channel specific tactics across multiple platforms
• Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels
• Work with creative team and partners to deliver amazing results
• Deliver POVs, audits and competitive analysis
• Audience targeting, analysis, and recommendations
• Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations
• Interpret data and strategize how to improve creative and approach to optimize results
• Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics
• Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs.
• Budget stewardship, billing reconciliation
• Excellent writing, analytical, presentation and communication skills

Expectations:

• Learning, learning and more learning from your peers, about your clients, and about new digital marketing techniques.
• Ability to work directly with client and team to build relationships.
• Balanced analytical and creative mindset.
• Strong written and verbal communication skills, and organizational skills.
• Ability to manage multiple clients in an Agile, deadline-driven environment.
• Experience designing, implementing and measuring the effectiveness of high engagement nurture campaigns.
• Excellent project management skills, especially in a fast-paced cross-functional environment.

Requirements:

• 5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
• Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).
• Experience in Programmatic a plus
• Experience managing performance-driven campaigns
• Solid expertise in campaign and channel analysis and reporting
• Google Analytics, Google Tag Manager, reporting dashboards
• Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt
• BS/BA in marketing, communications, or similar.
• Google Ads Certification, Facebook certification, or certification in progress
• Organic Social experience a plus

We offer health, dental and vision insurance, 401k, paid time off and more.

We are flexible to full-time or contract and local or remote within the US.

Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL that specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations.