Digital Advertising & Analytics Specialist

First Ascent Design Llc; Wilmington (DE); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

4 weeks paid vacation

Health, vision, and dental insurance

401(k) with up to 4% match

Professional development time

Job summary

A digital marketing agency is looking for a Digital Advertising & Analytics Specialist to lead client campaigns and mentor junior team members. The specialist will manage various digital marketing efforts, interact directly with clients, and ensure the success of campaigns. Collaboration and analytical skills are essential, along with 3-8 years of experience in digital marketing. This role offers a hybrid schedule and competitive compensation in the range of $60-85k, along with generous vacation and benefits.

Qualifications

• 3-8 years of experience in digital marketing and paid advertising.
• Ability to work with junior staff in a fast-paced environment.
• Expertise in digital advertising across various channels.

Responsibilities

• Lead and review client digital campaigns.
• Manage digital marketing campaigns and ad budgets.
• Ensure campaigns align with client business goals.

Skills

Digital marketing experience

Campaign management

Analytical skills

Collaboration

Leadership

Tools

GA4

Looker Studio

Microsoft Clarity

Google Suite

Notion

Job description

Digital Advertising & Analytics Specialist

December 1, 2025

Position Title: Digital Advertising & Analytics Specialist
Date: Dec 1st, 2025
Reports To: President
FLSA Status: Exempt
Department: Marketing Team
Position Status (FT/PT): Full-time
Supervisory Responsibilities: No

Hi!

We’re looking for a Digital Advertising & Analytics Specialist who is not only a campaign strategist and implementer but also a strong mentor, collaborator, and communicator. This is a strategic role for someone excited to work with a talented team, take ownership of client campaign performance, and help us build better systems for high-impact work.

First Ascent Design is a full-service digital marketing agency in Wilmington, Delaware, focused on email, search, and social. As a specialist in paid digital, you’ll guide campaign strategy, manage a portfolio of client advertising campaigns, coordinate a small but mighty digital team, and help drive the quality, clarity, and consistency of our work forward.

Best,
– John Himics, President

About the Role:

As the Digital Advertising & Analytics Specialist, you’ll manage and guide client digital campaigns while mentoring junior team members. You’ll serve as a bridge between overarching strategy and day-to-day execution, coordinating with clients, collaborating with internal teams, and ensuring campaigns deliver results.

What You’ll Do:

• Lead monthly check-ins and reviews with the marketing team.
• Interface with clients to present monthly analytics results.
• Manage digital marketing campaigns and ad budgets across platforms like Google Search/Display, Meta, and LinkedIn.
• Develop strategy and provide recommendations for targeting, platforms, budgets, copy, and creative direction.
• Ensure campaigns align with client business goals; recommend optimizations when performance lags.
• Partner with project managers to prioritize tasks, manage production team efforts, and keep projects on time and on budget.
• Coordinate with writers and designers to deliver on-brand, goal-driven ad assets; review deliverables for strategic alignment.
• Use tools like GA4, Looker Studio, and Microsoft Clarity for reporting; troubleshoot technical issues across platforms.
• Investigate performance anomalies, suggest process improvements, and explore new tools, platforms, and campaign types.
• Show strong attention to detail, personal accountability, and adaptability in a fast-paced, collaborative environment.
• Other tasks as assigned.

What We’re Looking For:

• 3-8 years of experience in digital marketing and digital paid advertising.
• Agency experience, and leadership/mentoring experience are strongly preferred.
• Proven ability to work with junior staff and/or contractors in a fast-paced, production-focused environment.
• Expertise in paid digital advertising across search and social media channels.
• High proficiency with campaign management, ad platforms, and budget oversight.
• Strategic mindset paired with a collaborative, hands‑on leadership style.
• Familiarity with keyword research, SEO/SEM tactics, and digital marketing best practices.
• Experience with analytics and reporting tools like Looker Studio, GA4, and Microsoft Clarity.
• Strong communicator with the ability to translate complex data into clear, client‑facing insights.
• Bonus: design knowledge, CRM/email experience, or certifications in Google Ads and Meta platforms.

Tools We Use:

Notion | Google Suite | Discord | Harvest | Dropbox | AirTable | Buffer | Google Looker Studio | Supermetrics | Ahrefs | Microsoft Clarity

You’ll Get:

• Compensation based on experience and best‑fit, budgeted $60-85k.
• 4 weeks paid vacation, 2 weeks paid sick time, and paid holidays.
• Hybrid schedule (3 days in office, 2 days remote).
• Office located in downtown Wilmington, Delaware. Parking is provided.
• Health, vision, and dental insurance.
• Short‑term and long‑term disability (company‑paid).
• 401(k) with up to 4% match.
• Professional development time and tools.
• Plenty of snacks and a genuinely great team.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Physical Demands:

• Must be able to remain in a stationary position 50% of the time.
• Occasionally move about the office to access equipment or supplies.
• Constant use of computers and other office tools.
• Occasional travel or event attendance may be required.

First Ascent is an Equal Opportunity Employer. We don’t discriminate based on race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or anything else protected by law.

This description doesn’t cover every task you might do in this role—we’re a growing team, and your contributions will evolve. First Ascent Design is an “at‑will” employer.

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