Developer Growth Marketing Lead

Socure; San Francisco (CA); On-site; USD 170,000 - 210,000; Full time

Job summary

Socure is hiring a Developer Marketing Lead to own how we engage developers and technical buyers—from the first API call to a full integration. You’ll be the primary voice, strategist, and executor for developer-facing GTM efforts, connecting Product, Engineering, and Sales to drive pipeline and technical adoption.

This senior role blends technical depth with commercial impact, translating AI-driven capabilities into credible, technically sound content and scalable enablement.

Qualifications

• 6–8 years of B2B marketing experience with a meaningful portion in developer marketing or API/platform product marketing.
• Demonstrated success driving pipeline and product adoption through developer-focused programs.
• Ability to translate AI-driven or data-centric technology into clear narratives for technical audiences.
• Experience partnering with engineering and product teams and influencing cross-functional stakeholders.
• Analytical rigor and track record of tying developer marketing programs to business outcomes.

Responsibilities

• Define and execute a developer marketing strategy spanning awareness, activation, and retention for Socure's API and platform products.
• Develop developer ICPs, technical value propositions, use cases, and competitive positioning for engineers and technical decision-makers.
• Partner with Product and Engineering to embed data, capabilities, and insights into developer narratives.
• Translate AI-driven identity and fraud capabilities into credible content for developers to trust and share.
• Deliver enablement assets (guides, decks, API playbooks, sandbox, ROI tools) to accelerate time-to-value.
• Own developer funnel metrics from first touch to activation.

Skills

B2B marketing

Developer marketing

Product marketing for API/platform

Technical content strategy

Cross-functional collaboration

Analytical marketing

Tools

API documentation tools

SDKs

Developer portals

Job description

Socure is hiring a Developer Marketing Lead to own how we engage developers and technical buyers—from the first API call to a full integration. You’ll be the primary voice, strategist, and executor for developer-facing GTM efforts, connecting Product, Engineering, and Sales to drive pipeline and technical adoption.

This senior role blends technical depth with commercial impact, translating AI-driven capabilities into credible, technically sound content and scalable enablement.