Destination & Resort Sales Director

L2 Brands; Hanover (York County); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Remote role

Travel 50-60%

Equal Opportunity Employer

Job summary

L2 Brands is seeking a Sales Director to lead the Destination & Resort market from a remote position with extensive travel across the territory. You will drive multi-year strategy into territory plans, manage a nationwide rep network, and open major new accounts while shaping product lines for resort customers.

You’ll forecast bookings, own revenue and margins, coach reps, and partner with senior leadership to negotiate programs.

Qualifications

• 8+ years of B2B sales experience, including 3+ years managing independent reps or a sales team.
• Destination and resort market or decorated sportswear experience strongly preferred.
• Proven experience in business planning, forecasting and budget management at a divisional or regional level.
• A track record of building, growing and developing independent rep networks.
• Strong communication and presentation skills with senior leaders and key customers.
• Proficiency with Microsoft Office and CRM/order-management systems.
• Bachelor’s degree in business preferred, or equivalent experience.

Responsibilities

• Own the number: turn the channel’s multi-year strategy into territory and account plans, forecast bookings accurately and deliver divisional revenue and margin goals.
• Lead and grow the rep network: coach and develop 12–15 independent reps, set clear KPIs and three-year territory plans, fill coverage gaps and recruit top talent.
• Win new business: personally open at least four new key accounts a year and set new-account targets for every territory.
• Be the executive sponsor: partner with reps on the top five customers in each territory and negotiate programs and terms.
• Shape the line: bring the voice of the resort customer to product development, art and merchandising, so the market influences what we make.
• Spot what’s next: track market, competitor and pricing trends, find white space and build sales programs that drive sell-through.
• Get out in the field: visit accounts, attend trade shows and help lead the National Sales Meeting.

Skills

B2B sales

Sales leadership

Territory planning

Key account management

Forecasting

Budget management

Education

Bachelor’s degree in business

Equivalent experience

Tools

MS Office

CRM systems

ERP/order-management systems

Job description

Description

Sales Director, Destination & Resort Market | L2 Brands | Remote, with travel throughout your territory

Think of the sweatshirt someone brings home from a ski town, a beach getaway or a favorite national park. There’s a good chance it came from L2 Brands. We make the decorated apparel and headwear people buy to remember the places they love, and we’re looking for a Sales Director to lead and grow our destination and resort business.

This is a role for a builder. You’ll own the division’s revenue growth, lead a network of 12–15 independent sales reps, open major new accounts and shape the products we put in front of resort customers across the country.

What You’ll Do

• Own the number: turn the channel’s multi-year strategy into territory and account plans, forecast bookings accurately and deliver divisional revenue and margin goals
• Lead and grow the rep network: coach and develop 12–15 independent reps, set clear KPIs and three-year territory plans, fill coverage gaps and recruit top talent
• Win new business: personally open at least four new key accounts a year and set new-account targets for every territory
• Be the executive sponsor: partner with reps on the top five customers in each territory and negotiate programs and terms
• Shape the line: bring the voice of the resort customer to product development, art and merchandising, so the market influences what we make
• Spot what’s next: track market, competitor and pricing trends, find white space and build sales programs that drive sell-through
• Get out in the field: visit accounts, attend trade shows and help lead the National Sales Meeting

Why L2 Brands

• Visibility: a high-impact leadership role with direct exposure to senior leadership
• Flexibility: a remote role based where you live, with 50–60% travel across your territory
• A product people love: apparel tied to people’s favorite places and memories

L2 Brands is an Equal Opportunity Employer.

Requirements

What you bring

• 8+ years of B2B sales experience, including 3+ years managing independent reps or a sales team
• Destination and resort market or decorated sportswear experience strongly preferred
• Proven experience in business planning, forecasting and budget management at a divisional or regional level
• A track record of building, growing and developing independent rep networks
• Strong communication and presentation skills with senior leaders and key customers
• Proficiency with Microsoft Office and CRM/order-management systems
• Bachelor’s degree in business preferred, or equivalent experience
• Bonus: established relationships with destination and resort retailers and buyers