Destination Insights & Analytics Lead

Greater Western Chapter, Travel and Tourism Research Association (GWTTRA); Cleveland (OH); On-site; USD 85,000 - 110,000; Full time

Job summary

Destination Cleveland is seeking a Destination & Marketing Intelligence Manager to expand data-informed decision-making across the organization. You will maintain dashboards, prepare datasets, support research initiatives, and translate feedback from visitors and partners into actionable insights.

You will collaborate with Marketing, Sales & Services, Destination Management, and Operations, coordinate surveys and interviews, work with CRM and analytics tools, and explore AI-enabled solutions to

Qualifications

• Bachelor's degree in analytics, statistics, economics, marketing analytics, business intelligence, or a related field.
• 3-5 years of experience in analytics, reporting, or business intelligence.
• Experience with analytics platforms, CRM systems, or web analytics tools such as GA4.
• Experience building dashboards with Power BI, Looker, Tableau, or similar tools.
• Experience gathering and organizing data from multiple sources.
• Strong data organization and data preparation skills.
• Ability to clearly communicate insights through visualizations and written summaries.

Responsibilities

• Maintain dashboards and reporting tools including Power BI, Looker, or similar business intelligence platforms.
• Produce recurring and ad hoc reports used by internal teams, leadership, and external partners.
• Support reporting and analysis needs across Marketing, Sales & Services, Destination Management, and Operations, helping to move projects forward and ensure timely delivery of insights.
• Partner with teams across the organization to understand reporting needs, identify relevant data sources, and ensure outputs align with business context.
• Summarize and translate findings from data analysis, research activities, and feedback collection into clear, actionable insights for reporting and presentations.
• Prepare charts, visualizations, and summaries that clearly communicate key findings and support decision-making.
• Support development and implementation of surveys or feedback tools that help teams collect consistent, usable information.
• Assist with qualitative research activities such as focus groups, interviews, and visitor feedback collection, including synthesis and summary of key themes.
• Coordinate with external vendors and partners, as needed, to support data collection, research efforts, and project execution.
• Gather, organize, and combine data from multiple platforms, research studies, CRM systems, web analytics tools, and tourism data sources to support reporting and analysis.
• Structure, prepare, and maintain datasets used for dashboards, reporting, and deeper analysis.
• Develop efficient methods for extracting, processing, and integrating data from multiple systems using tools such as APIs, scripting, automation tools, and other emerging technologies in collaboration with IT and digital marketing teams.
• Ensure reporting insights are accurate, consistently updated, and clearly documented, maintaining definitions and processes to support consistency across reports.
• Improve processes used to gather, organize, and analyze data to reduce manual effort and increase efficiency through automation and improved workflows.
• Translate business questions and reporting needs into structured datasets, dashboards, and analytical approaches that support ongoing monitoring and deeper analysis.
• Assist the Director of Insights & Analytics with research projects, analysis, and reporting initiative.
• Support organizational data governance efforts. Partner with business owners across the organization to define business metrics, reporting standards, and analytical requirements that support consistent use of data for decision-making and performance measurement.
• Perform other duties as assigned.

Skills

Excellent communication

Independent worker

Collaboration

Problem solving

Education

Bachelor's degree in analytics, statistics, economics, marketing analytics, business intelligence, or a related field

Tools

Power BI

Looker

Tableau

Job description

Destination Cleveland is seeking a Destination & Marketing Intelligence Manager to expand data-informed decision-making across the organization. You will maintain dashboards, prepare datasets, support research initiatives, and translate feedback from visitors and partners into actionable insights.

You will collaborate with Marketing, Sales & Services, Destination Management, and Operations, coordinate surveys and interviews, work with CRM and analytics tools, and explore AI-enabled solutions to