Marketing Analytics Lead — Insights & AI-Driven Strategy

CBRE; Newark (NJ); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

401(K)

Dental insurance

Health insurance

Life insurance

Vision insurance

Job summary

CBRE's Global Digital Marketing Analytics team is seeking a Manager, Marketing Analytics to translate marketing data into actionable insights for leadership across regions. You will develop data visualizations and apply AI to speed and improve quality, ensuring measurement frameworks are consistent and trusted.

This role partners with marketing and BI teams to shape decisions, demonstrate marketing's impact on business outcomes, and elevate analytics across the organization.

Qualifications

• 5-8 years of experience in marketing analytics, digital analytics, or a related analytical field.
• Exceptional data storytelling to translate complex marketing data into insight for senior audiences.
• Strong commercial fluency; understanding of campaigns, funnels, pipeline, and attribution.
• Solid grasp of metrics and measurement frameworks.
• Hands-on data analysis and visualization; proficient with Tableau or Power BI.
• Experience guiding or developing a junior analyst is a plus.
• Comfort using AI tools to improve analysis, reporting, and storytelling.
• Familiarity with Google Analytics, CDP, and consent management platforms.
• Strong communication skills; comfortable presenting to global leadership.
• Bachelor's Degree preferred with 5-8 years of relevant experience.

Responsibilities

• Interpret marketing performance data across attribution, funnel, segmentation, and channel performance.
• Develop compelling data visualizations and narratives; apply AI to deliver sharper insights.
• Serve as a trusted analytical partner to stakeholders; translate questions into analyses and answers.
• Engage marketing teams across regions; share interpretation and build relationships.
• Prioritize insights work in line with strategic priorities and drive efficiency.
• Collaborate with the BI team to translate questions into analytical requirements.

Skills

Data storytelling

Tableau

Power BI

AI tools

Communication

Leadership presentation

Marketing analytics

Business fluency

Education

Bachelor's degree preferred

Tools

Tableau

Power BI

Google Analytics

CDP

Job description

CBRE's Global Digital Marketing Analytics team is seeking a Manager, Marketing Analytics to translate marketing data into actionable insights for leadership across regions. You will develop data visualizations and apply AI to speed and improve quality, ensuring measurement frameworks are consistent and trusted.

This role partners with marketing and BI teams to shape decisions, demonstrate marketing's impact on business outcomes, and elevate analytics across the organization.