Dental Marketing Specialist

Specialized Dental Partners; El Paso (TX); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive Compensation

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Paid Time Off

Flexible Spending Accounts

Health Savings Accounts

Life Insurance

Disability Insurance

Wellness Programs

Additional Voluntary Benefits

Job summary

Specialized Dental Partners seeks a Dental Marketing Specialist to grow regional referral networks and drive measurable results for multiple practices. You will align marketing, operations, and leadership to scale outreach and partnerships with referring offices.

The role demands data-driven decisions, budget ownership, and cross-functional collaboration, with travel to referring offices as needed.

Qualifications

• 3–5 years in referral relations or healthcare/dental marketing.
• Experience tracking KPIs and ROI with data-driven decisions.
• Experience with digital presence management (Google Business, reputation management, website accuracy).
• Valid driver’s license and ability to travel regionally.
• Bachelor’s degree preferred with strong presentation skills.

Responsibilities

• Build and sustain referral relationships with general dentists across the market.
• Develop territory plans to prioritize high-value, emerging, and at-risk referral partners.
• Coordinate multi-practice outreach strategies to support area-wide referral growth.
• Track and analyze KPIs, ROI, and modify strategies based on data.
• Manage regional marketing budgets and provide monthly spend reviews.

Skills

Referral relations

Healthcare marketing

Dental marketing

Territory management

KPI tracking

Education

Bachelor’s degree (preferred)

Tools

Google Business

Reputation management

Website accuracy

Job description

Overview

Dental Marketing Specialist -

TheMarketing Specialistserves as a regional growth strategist responsible for strengthening referral partnerships and driving measurable business results across multiplepractices. This role combines relationship management, business analytics, marketing strategy, and operational alignment to support sustained specialty practice growth.

This position operates at a regional level, partnering with Providers, Area/Regional Managers, Practice Managers, and Marketing leadership to execute outreach initiatives that scale across multiple practices. The focus is on strategic relationship development, data-driven decision-making, and creating accountability through structured business reviews.

*This role requires local travel to referring offices. Reliable transportation and flexibility are required for this position.

Responsibilities

Regional Relationship Development & Strategic Field Engagement

• Build and sustain referral relationships with general dentists across the market.
• Develop territory plans to prioritize high-value, emerging, and at-risk referral partners.
• Facilitate high-level introductions between SDP endodontists and targeted practices to strengthen collaboration and drive production.
• Coordinate multi-practice outreach strategies to support area-wide referral growth.

Regional Marketing Strategy, Campaign Execution & Budget Ownership

• Partner with marketing leadership to develop integrated referral campaigns and regional initiatives.
• Ensure each practice is equipped withwithappropriate, updated, and brand-consistent marketing materials.
• Manage regional marketing budgets, evaluate ROI, and ensure resources are used effectively to support growth priorities.
• Provide monthly budget updates and spendjustificationto operations and marketing leadership.

Data Analysis, KPI Tracking & Business Reviews

• Track and analyze key performance indicators including referral patterns, conversion rates, new patient volume, and impact from outreach activities.
• Prepare and deliver monthly or quarterly business reviews to doctors, Practice Managers, Area/RegionalManagers, anddivisionalleadership.
• Use business review findings to drive accountability and align futurestrategy.
• Identifyreferral opportunities and recommend strategic adjustments based on data performance.

Digital Presence Oversight Across the Region

• Ensure Google Business listings, website provider pages, and online practice information remainaccurate, updated, and reflective of current services.
• Coordinate with marketingand Area/Regional Managerto support region-wide social media content planning and digital reputation management.

Cross-Functional Collaboration & Leadership Support

• Work directly with operations leadership to align outreach efforts with production goals and capacity planning.
• Communicate regional challenges, referral trends, and growth opportunities across the Area/RegionalManager and Practice Manager network.
• Support new referring practices through coordinated onboarding and follow-up processes that ensure retention.
• Serve as the primary liaison between external referral partners and multiple SDP endodontists

Qualifications

• 3–5 years inreferral relations, healthcare/dental marketing, territory account management, or field-based business development.
• Experience tracking KPIs, analyzing ROI, and adjusting strategy based on measurable outcomes.
• Experience with digital presence management (Google Business, reputation management, website accuracy).
• Valid driver’s license and ability to travel regionally
• Bachelor’s degree (preferred)
• Strong presentation abilities and comfort delivering data insights to multi-level stakeholders
• Strong planning, time management, and territory management skills.
• Strong interpersonal and communication skills; ability to build trust quickly.
• Comfortable presenting to groups and facilitating practice-based discussions.

We Offer

• Competitive Compensation
• Comprehensive Medical, Dental & Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off & Paid Holidays
• Flexible Spending & Health Savings Accounts
• Life & Disability Insurance
• Employee Assistance & Wellness Programs
• Additional Voluntary Benefits
• And More!

Benefits available to eligible full-time and part-time employees working 20+ hours per week!

About Specialized Dental Partners

Specialized Dental Partners is a doctor-led network of 275+ specialty dental practices and 450+ doctors across multiple states. We offer the scale, resources, and professional connections that help specialists and teammates thrive, while maintaining the supportive culture and local relationships that define our organization.

Our purpose, We Care More, shapes how we support our doctors, teammates, and patients every day. We care more about patient outcomes, doctor success, teammate growth, meaningful relationships, and the communities we serve. By combining clinical excellence with a people-first culture, we create an environment where specialists can build rewarding careers while making a lasting impact.

At Specialized Dental Partners, you'll find more than a job. You'll find a community committed to helping you succeed. From mentorship and career development to clinical collaboration and leadership opportunities, we are committed to helping our people grow personally and professionally.

If you're looking for an organization where your expertise is valued, your growth is supported, and your work makes a meaningful difference, we'd love to meet you!

Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practicesare proud to be Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

The salary range for this role is $45,000-$65,000 annually. At Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practices, we are committed to ensuring fair and equitable pay for all employees. We adhere to all applicable federal, state, and local laws regarding pay equity and non-discrimination. Our compensation practices are designed to ensure that employees are paid fairly based on their role, experience, performance, and contributions to the company, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We regularly review our compensation practices and conduct pay equity audits to identify and address any disparities. By fostering a culture of transparency and fairness, we aim to create an inclusive workplace where all employees feel valued and respected.

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