Demand Planning Manager

Green Thumb Industries; United States; Remote; USD 110,000 - 130,000; Full time

Job summary

Green Thumb Industries is seeking a Demand Planning Manager to lead the demand planning across markets in our cannabis portfolio, translating commercial strategy, trends, and historical performance into a clear forecast. The role serves as the liaison between Commercial, Marketing, Supply Planning, and Operations to align on what products are needed, where, when, and in what quantities.

This remote role requires strong analytical and cross-functional skills, comfort with AI-driven processes, and

Qualifications

• Bachelor’s degree in a related field and 7+ years in demand planning or related roles.
• Experience forecasting across multiple products, locations, markets, or channels.
• Strong analytical and quantitative skills to translate data into business decisions.
• Advanced Excel and experience with ERP, planning, and BI systems.
• Experience in cannabis or other highly regulated industries is a plus.
• Ability to lead cross-functional collaboration and AI adoption.

Responsibilities

• Own and maintain the rolling 12-month demand plan across markets, brands, and SKUs.
• Translate historical sales, POS trends, inventory, pricing, promotions, seasonality, and market growth into forecasts.
• Develop forecasting methodologies by product/category based on demand characteristics.
• Lead demand review meetings and resolve gaps between forecasts and operating plan.
• Collaborate with supply planners to hand off demand plans to supply chain planners.
• Identify risks and opportunities and communicate actions to teams.
• Manage new product forecasting including launch curves and cannibalization.
• Utilize AI to enhance planning processes.

Skills

Forecasting

Analytics

Excel

ERP systems

Cross-functional collaboration

Data translation into decisions

AI adoption

Education

Bachelor's degree in related field (Supply Chain, Business, Finance, Economics, Analytics)

Bachelor's degree in Supply Chain Management, Business, Operations, Finance, Engineering

Tools

ERP systems

Planning software

BI tools

Job description

The Role

The Demand Planning Manager is responsible for leading the demand planning process across "markets" in our cannabis portfolio, translating commercial strategy, market trends, historical performance, inventory positions, and operational inputs into a clear, accurate, and actionable demand plan.

This role serves as the primary link between Commercial, Marketing, Supply Planning, and Operations, ensuring the organization is aligned on what products are needed, where they are needed, when they are needed, and in what quantities. The Demand Planning Manager will establish and continuously improve demand planning processes, forecasting methodologies, and analytical capabilities across a complex, multi-state cannabis business. This includes managing demand at the appropriate level of detail across markets, brands, product categories, SKUs, strains/flavors, and channels while balancing forecast accuracy with the speed and volatility inherent in the cannabis industry.

The ideal candidate is highly analytical, commercially minded, operationally oriented, and comfortable making decisions in an environment where historical data alone is not sufficient to predict future demand.

This is a remote position. The candidate will work Eastern or Central Time business hours.

Responsibilities

• Own the demand planning process and maintain the rolling demand forecast across all applicable markets, product categories, brands, and SKUs.
• Develop and maintain a rolling 12-month demand plan, with increased detail and accountability across the near-term planning horizon.
• Translate historical sales, POS trends, inventory, pricing, promotions, seasonality, market growth, new product launches, product lifecycle changes, and commercial assumptions into a robust demand forecast.
• Develop appropriate forecasting methodologies by product/category based on demand characteristics, lifecycle, market maturity, and data availability.
• Facilitate demand review meetings and drive resolution of significant gaps between the commercial forecast, statistical forecast, and operating plan.
• Identify meaningful changes in demand trends and proactively communicate risks, opportunities, and recommended actions to appropriate teams
• Manage new product forecasting, including demand assumptions, launch curves, cannibalization, and product ramp-up/ramp-down.
• Identify demand/supply gaps and quantify the potential revenue, service, and inventory implications.
• Establish appropriate methodologies for managing promotions, price changes, market expansions, product discontinuations, and other demand-impacting events
• Manage exit plans for products we want to wind down, playing a role in both identifying products for divestiture and managing the off ramp process
• Collaborate effectively with supply planners and lead plans for hand off demand plans to supply chain planners
• Use AI to enhance and improve processes and functions

Qualifications

• Bachelor's degree in Supply Chain, Business, Finance, Economics, Analytics, or related field.
• 7+ years of experience in demand planning, forecasting, supply chain planning, S&OP, or related discipline.
• Experience managing forecasts across multiple products, locations, markets, or channels.
• Strong analytical and quantitative skills with the ability to translate data into business decisions.
• Demonstrated experience with forecasting methodologies, inventory planning, and S&OP / IBP processes.
• Advanced Excel skills and experience working with ERP, planning, and business intelligence systems.
• Strong communication and cross-functional collaboration skills.
• Ability to operate effectively in a fast-paced, highly dynamic environment with incomplete or changing information.
• Experience in the cannabis, CPG, consumer products, retail, food & beverage, pharmaceutical, or other highly regulated industry.
• Bachelor's degree in Supply Chain Management, Business, Operations, Finance, Engineering, or a related field.
• Experience and comfortability using AI.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

#LI-REMOTE

Green Thumb Pay Range

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

$110,000 — $130,000 USD