Demand Planning Manager

Green Thumb Industries; Chicago (IL); Remote; USD 110,000 - 130,000; Full time

Job summary

Green Thumb Industries is seeking a Demand Planning Manager to lead the forecast across markets, brands, SKUs, and product categories. You will translate commercial strategy and market trends into a robust demand plan and collaborate with Commercial, Marketing, Supply Planning, and Operations.

The role is remote with Eastern or Central Time hours and requires 7+ years in demand planning or related fields, plus strong analytics, Excel, ERP/BI skills, and experience in regulated industries.

Qualifications

• Bachelor’s degree in Supply Chain, Business, Finance, Economics, Analytics, or related field.
• Bachelor's degree in Supply Chain Management, Business, Operations, Finance, Engineering, or a related field.
• Experience with forecasting methodologies, inventory planning and S&OP/IBP processes.
• Advanced Excel skills and experience with ERP, planning, and BI systems.

Responsibilities

• Own the demand planning process and maintain the rolling demand forecast across markets, product categories, brands, and SKUs.
• Develop and maintain a rolling 12-month demand plan with near-term detail.
• Translate sales, POS trends, inventory, pricing, promotions, seasonality, market growth, and launches into forecasts.
• Develop forecasting methodologies by product/category based on demand characteristics.
• Facilitate demand review meetings and resolve gaps between forecasts and operating plan.
• Identify demand trends and communicate risks, opportunities, and actions.
• Manage new product forecasting, including launch curves and cannibalization.
• Identify demand/supply gaps and quantify revenue, service, and inventory implications.
• Establish methodologies for promotions, price changes, market expansions, and discontinuations.
• Manage exit plans for products and wind-down processes.
• Collaborate with supply planners and hand-off plans to supply chain.

Skills

Forecasting

S&OP

Analytics

Excel

ERP systems

AI tools

Cross-functional collab

Education

Bachelor’s in Supply Chain

Bachelor’s in related field

Tools

ERP systems

Business intelligence tools

Job description

The Demand Planning Manager is responsible for leading the demand planning process across “ markets ” in our cannabis portfolio, translating commercial strategy, market trends, historical performance, inventory positions, and operational inputs into a clear, accurate , and actionable demand plan.

This role serves as the primary link between Commercial, Marketing, Supply Planning, and Operations, ensuring the organization is aligned on what products are needed, where they are needed, when they are needed, and in what quantities. The Demand Planning Manager will establish and continuously improve demand planning processes, forecasting methodologies, and analytical capabilities across a complex, multi-state cannabis business. This includes managing demand at the appropriate level of detail across markets, brands, product categories, SKUs, strains/flavors, and channels while balancing forecast accuracy with the speed and volatility inherent in the cannabis industry.

The ideal candidate is highly analytical, commercially minded, operationally oriented, and comfortable making decisions in an environment where historical data alone is not sufficient to predict future demand.

This is a remote position. The candidate will work Eastern or Central Time business hours.

Responsibilities

• Own the demand planning process and maintain the rolling demand forecast across all applicable markets, product categories, brands, and SKUs.
• Develop and maintain a rolling 12-month demand plan, with increased detail and accountability across the near-term planning horizon.
• Translate historical sales, POS trends, inventory, pricing, promotions, seasonality, market growth, new product launches, product lifecycle changes, and commercial assumptions into a robust demand forecast.
• Develop appropriate forecasting methodologies by product/category based on demand characteristics, lifecycle, market maturity, and data availability.
• Facilitate demand review meetings and drive resolution of significant gaps between the commercial forecast, statistical forecast, and operating plan.
• Identify meaningful changes in demand trends and proactively communicate risks, opportunities, and recommended actions to appropriate teams
• Manage new product forecasting, including demand assumptions, launch curves, cannibalization, and product ramp-up/ramp-down.
• Identify demand/supply gaps and quantify the potential revenue, service, and inventory implications.
• Establish appropriate methodologies for managing promotions, price changes, market expansions, product discontinuations, and other demand-impacting events
• Manage exit plans for products we want to wind down, playing a role in both identifying products for divestiture and managing the off ramp process
• Collaborate effectively with supply planners and lead plans for hand off demand plans to supply chain planners
• Use AI to enhance and improve processes and functions

Qualifications

• Bachelor’s degree in Supply Chain, Business, Finance, Economics, Analytics, or related field.
• 7+ years of experience in demand planning, forecasting, supply chain planning, S&OP, or related discipline.
• Experience managing forecasts across multiple products, locations, markets, or channels.
• Strong analytical and quantitative skills with the ability to translate data into business decisions.
• Demonstrated experience with forecasting methodologies, inventory planning, and S&OP / IBP processes.
• Advanced Excel skills and experience working with ERP, planning, and business intelligence systems.
• Strong communication and cross-functional collaboration skills.
• Ability to operate effectively in a fast-paced, highly dynamic environment with incomplete or changing information.
• Experience in the cannabis, CPG, consumer products, retail, food & beverage, pharmaceutical, or other highly regulated industry.
• Bachelor's degree in Supply Chain Management, Business, Operations, Finance, Engineering, or a related field.
• Experience and comfortability using AI.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

#LI-REMOTE

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$110,000 - $130,000 USD

Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.

Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.