Demand Generation Specialist

Productivity Inc; Plymouth (MN); On-site; USD 85,000 - 90,000; Full time

Job summary

Join a leading company as a Demand Generation Specialist where you'll be instrumental in driving campaigns that engage B2B audiences. A balanced mix of analytical skills and creativity is essential, alongside proficiency in HubSpot and a strong marketing background to optimize tactics that lead to significant sales growth.

Benefits

Day-1 health, dental & vision plans

401(k) with match

Professional development opportunities

Supportive, growth-oriented culture

Competitive benefits & compensation package

Qualifications

• 5-7 years in B2B marketing, including 2-4 years in Demand Generation.
• Experience in running effective demand generation programs.
• Strong analytical skills with actionable data insights.

Responsibilities

• Run end-to-end demand generation campaigns.
• Develop multi-channel campaigns for lead generation.
• Analyze performance metrics to improve effectiveness.

Skills

Analyzing metrics

Collaboration

Creativity

Communication

HubSpot proficiency

Education

Bachelor’s degree in marketing

Tools

HubSpot Marketing Hub

Job description

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This range is provided by Productivity Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00/yr - $90,000.00/yr

Position Overview

We are seeking a results-driven Demand Generation Specialist to join our growing marketing team. This individual will play a key role in developing and executing integrated campaigns that drive awareness, engagement, and pipeline growth across our B2B audience.

The ideal candidate brings a balance of analytical rigor and creative thinking, with a strong track record of running effective demand generation programs. Experience with HubSpot is essential, as is a passion for testing, learning, and iterating based on data.

Experience in B2B marketing within manufacturing is required, ABM experience is a plus.

Key Responsibilities

• Run end-to-end demand generation campaigns with measurable results.
• Develop and execute multi-channel campaigns (email, paid ads, content, and social media) to drive qualified leads and pipeline growth.
• Collaborate cross-functionally to create, test, and optimize campaign components including messaging, creative, audience segments, and CTAs.
• Use HubSpot to build and optimize lead-nurturing workflows, email campaigns, forms, and landing pages.
• Track campaign status, address challenges proactively, and drive next steps with strong attention to detail.
• Analyze performance metrics (MQLs, conversion rates, pipeline contribution) and use data to improve campaign effectiveness.
• Align closely with the sales team to ensure timely, consistent lead follow-up that reflects campaign intent.
  
  

Qualifications

• 5-7 years of experience in B2B marketing, with 2–4 years specifically in a Demand Generation role.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Proficiency with HubSpot Marketing Hub, including workflows, list segmentation, lead scoring, and reporting
• Hands-on experience executing B2B campaigns for industrial audiences, combining strong sales alignment with a test-and-learn approach to campaign development. ABM experience is a plus.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies
• Strong collaboration and communication skills, with the ability to work cross-functionally, meet deadlines, and respond quickly to shifting needs.
  
  

What We Offer

• A supportive, growth-oriented culture and the chance to make a significant impact immediately.
• A collaborative, curious and passionate marketing team that values innovation and experimentation.
• Opportunities for professional development and continued learning
• Clear goals, meaningful KPIs, and the autonomy to achieve them
• Competitive benefits & compensation package. $85,000 - $90,000/year - Day-1 health, dental & vision plans - 401(k) with match
  
  

If you’re analytical, collaborative, like to get things done and passionate about driving demand to increase sales – this role could be for you.

Why Choose Productivity, Inc?

At Productivity, Inc, we pride ourselves on our positive reputation, which is built on exceptional customer service and uncompromising integrity. This reputation is a testament to our dedicated team, whose professionalism and respect in handling our customers define who we are. As a well-established leader in our industry, we are continuously evolving and expanding. This growth not only fuels our success but also opens diverse opportunities for our employees to advance and thrive in their careers long-term.

IND123

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Machinery Manufacturing

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