Demand Generation Manager (m/f/d)

metalshub; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Metalshub is looking for a dynamic marketing professional to join their team and drive their mission of transforming the metals and mining industry through digitalization. In this role, you will leverage your CRM skills and B2B marketing experience to create and optimize campaigns, enhancing customer engagement, and contributing to the company's growth in a flexible and international environment.

Benefits

Flexible working hours

Remote working options

Dedicated learning budget

Family-friendly environment

Free language courses

Qualifications

• 4-5+ years of B2B marketing experience in a startup or agency.
• Strong analytical skills with a focus on data-driven decisions.
• Expertise in setting up workflows and automations in HubSpot.

Responsibilities

• Design and manage automated workflows in HubSpot.
• Build and scale marketing campaigns across digital channels.
• Orchestrate buyer journeys from inquiry to conversion.

Skills

CRM

Automation

Data Analysis

Tools

HubSpot

Job description

About us

Remote with 2 days/month in Düsseldorf (paid travel)

We’re Metalshub, a B2B SaaS scale-up on a mission to digitalise one of the world’s most traditional industries: metals and mining. Sounds bold? It is. And we need someone just as bold to join our marketing team!

Your mission

Why It Matters
We’re building the digital backbone of an industry the world relies on. Metals and raw materials are essential to our modern world, from infrastructure and manufacturing to electric vehicles and renewable energy.
Yet procurement, sales and trading in this sector remains manual, opaque, and inefficient. We’re changing that. Our platform gives industrial buyers and suppliers the tools to work smarter with greater transparency, faster execution, and more resilient supply chains.
By streamlining processes and making them fit for the future, we’re supporting an industry that underpins economic progress and a greener future.

What your day-to-day looks like
You’ll be the one pulling the threads together – and making sure none of them snap. From setting up automated workflows in HubSpot to identifying which channels actually convert, you’ll shape our full GTM engine.
This role blends creativity with sharp analytics: you’ll build and scale campaigns across LinkedIn, email, maybe even a webinar or two – and you won’t stop at digital. You’ll also bring our brand to life through offline activations and in-house events, making sure we connect with the right people in the right moments.
You’ll design our marketing architecture, own our CRM and funnel reporting, and orchestrate buyer journeys, from “Who are you?” to “Where do I sign?”

It’s a true T-shaped role: broad marketing understanding with deep expertise in CRM, automation, and funnel optimization. You make things flow, and you make sure they scale.

You’ll partner closely with:

• Frederik, our COO and your team lead – known for his structure and strategy
• Sofi, our talented Brand Designer who owns everything visual
• Samir, our Content Marketing Manager who turns ideas into SEO and story

Your skillset

What makes you the one

• You’re a generalist with a T-shaped spike in CRM, data, automation and structure
• You have 4-5+ years of B2B marketing experience in a startup (all stages) or an agency
• You know your way around HubSpot – beyond just using it. You build automations, set up workflows, and make the system work for marketing, not the other way around
• You’re analytical, curious, and love turning insight into action
• You're precise but fast, and yes – you keep your calendar and tasks structured
• Thinks like a generalist but goes deep inCRM, marketing ops, and analytics

How success looks like:

• Our CRM and marketing automation are running smoothly, with clean data, clear reporting, and smart workflows in HubSpot
• We’re running integrated campaigns across channels (email, LinkedIn, events), consistently generating qualified leads
• Together with Samir, you’re constantly fine-tuning and optimising our inbound strategy to attract quality leads
• GTM efforts are aligned across Marketing, Sales, and Product — with shared insights, feedback loops, and a smooth customer journey from first touch to close

What to expect from the process

• 30-min chat with Vanessa (P&C)
• 45-min skills interview with Samir
• 45-min strategy session with Frederik
• Office Day with the marketing team and meeting the co-founder

Our promise

• Drive real impact by helping scale a B2B SaaS company that’s transforming one of the world’s largest and most traditional industries with transparency, digitalization, and sustainability at its core
• Join a truly international team of 20+ nationalities and a gender split of over 40% female colleagues– collaborating with passion and fun toward ambitious goals
• Work with a supportive management team that genuinely values your input. From regular 1:1 feedback to company-wide weekly polls, your voice matters
• Grow your career with us through exciting projects, a dedicated learning budget, and an individual career path tailored to your skills and ambitions
• Balance work and life with flexible hours, remote working options, and a family-friendly environment that understands life isn’t all about work
• Celebrate your wins and make memories at our team nights, summer partiesand more
• Choose perks that suit you - whether it’s a discounted Urban Sports Club membership, the Deutschland Ticket, meditation apps, bike leasing, or other great options from our Benefits Catalogue
• Enjoy additional benefits like free language courses, discounts from the “Corporate Benefits” program, and a company pension scheme (Betriebliche Altersvorsorge)

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