Demand Generation Specialist

VIBEIQ; Boston (MA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k) plan

Health insurance

Dental and Vision

Paid holidays

Discretionary time off

Paid parental leave

Job summary

VibeIQ is looking for a Demand Generation Specialist to build and scale programs that drive awareness, pipeline, and revenue for our product creation platform. You’ll work directly with the VP of GTM, gaining hands-on exposure to the full demand funnel from ABM and paid media to brand, with a focus on organic channels like LinkedIn, SEO/AEo, and the website.

You’ll start as an individual contributor with a clear path toward owning channels and possibly managing a team as you grow.

Qualifications

• 3+ years of experience in marketing or sales, ideally in demand generation, growth, or digital marketing.
• Experience at a SaaS or B2B technology company.
• Self-starter who can wear many hats and handle multiple channels.
• Strong written and verbal communication skills.
• Familiarity with tools like HubSpot, GA4, Google Ads, LinkedIn, and SEMrush, or willingness to learn quickly.

Responsibilities

• Lead and grow organic social presence, with LinkedIn as the primary focus.
• Own day-to-day SEO and AEo, and help manage the VibeIQ website for organic performance.
• Support ABM program development from target account lists to multi-touch campaigns.
• Contribute to PPC campaigns including setup, monitoring, and optimization.
• Support brand awareness and integrated campaigns to keep VibeIQ top of mind.
• Collaborate with the VP of GTM across channels and execute hands-on strategies.

Skills

Communication skills

Cross-channel marketing

Fast learner

Multi-project management

Tools

HubSpot

GA4

Google Ads

LinkedIn

SEMrush

Job description

ABOUT US

At VibeIQ, we pioneer the future of digital collaboration with our platform built specifically for product creation teams. Our mission is to allow companies that design, manufacture, or sell products to work more effectively, enable a more sustainable work life balance, and reduce their impact on the environment.

POSITION SUMMARY

VibeIQ is looking for a Demand Generation Specialist to help build and scale the programs that drive awareness, pipeline, and revenue for our product creation platform. Working directly with the VP of GTM, you’ll get hands‑on exposure to the full demand funnel — from ABM and paid media to brand — while focusing first on our organic channels: social (primarily LinkedIn), SEO/AEo, and the website. It’s a rare chance to learn both the strategy and the performance‑level execution of modern B2B marketing from the ground up. This is a builder’s role with real room to grow: you’ll start as an individual contributor and, as you develop, have a clear path toward owning channels and eventually coaching or managing a team. We’re looking for someone earlier in their career who is deeply curious, thrives on variety, and is excited to learn by doing in a fast‑moving SaaS environment. Success will be measured on the pipeline you help source, MQLs, and conversion rates across the funnel.

ESSENTIAL FUNCTIONS

1. Lead and grow our organic social presence, with LinkedIn as the primary focus — planning, publishing, and engaging to build reach and audience. (A core focus of this role.)
2. Own day‑to‑day SEO and answer‑engine optimization (AEo) and help manage the VibeIQ website to improve organic performance, on‑page content, and visibility in both traditional and AI‑driven search. (A core focus of this role.)
3. Support the build‑out and execution of our account‑based marketing (ABM) program, from target account list development to coordinated, multi‑touch campaigns.
4. Contribute to paid media (PPC) campaigns across search and social — assisting with setup, monitoring, and ongoing optimization.
5. Support brand awareness initiatives and integrated campaigns that keep VibeIQ top of mind with product teams.
6. Work directly with the VP of GTM across all of the above, gaining exposure to both the strategy and the hands‑on, performance‑level execution of each channel.
7. Track and report performance across our stack (HubSpot, GA4, Google Ads, LinkedIn, SEMrush), with a focus on pipeline sourced, MQLs, and conversion rates.

REQUIRED EXPERIENCE

1. 3+ years of experience in marketing or sales, ideally in a demand generation, growth, or digital marketing capacity.
2. Prior experience at a SaaS or B2B technology company.
3. A self‑starter who is highly motivated, comfortable wearing many hats, and energized by working across multiple channels and projects at once.
4. A strong learner who asks great questions, actively seeks feedback, and picks up new tools and concepts quickly.
5. Strong written and verbal communication skills.
6. Familiarity with tools like HubSpot, GA4, Google Ads, LinkedIn, and SEMrush — or the eagerness to get up to speed on them quickly.

BONUS POINTS

1. Fluency or working proficiency in a second language.
2. Experience with data analysis and turning marketing data into actionable insights.
3. Experience with marketing automation and workflow tools.
4. Hands‑on experimentation with AI tools to work faster and smarter.
5. Interest in eventually growing into a channel‑owner, coach, or people‑management role.

BENEFITS

401(k), Health, Dental, Vision

12 Paid Holidays per Year

Discretionary Time Off

Paid Parental Leave

VibeIQ, Inc. values a diverse team and is an equal opportunity employer.