Demand Generation Marketing Manager

Dotmatics Ltd.; United States; Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Private Healthcare

Company Pension Plan

Wellness Benefits

Job summary

Dotmatics, a Siemens company, is seeking a Demand Generation Manager to drive multi-channel campaigns and build the funnel from awareness to close. You will own budgets, measure performance, and partner with agencies, vendors, and internal teams to reach scientists and scientific businesses.

You’ll work in a remote-friendly, collaborative environment with a heavy emphasis on data-driven decision making and AI-enabled marketing strategies.

Qualifications

• 8+ years in a role where demand generation and science intersect: B2B marketing to scientific businesses, whether in life sciences, consumer goods, research software, lab automation, or similar.

Responsibilities

• Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including AI-driven search, and own the paid budget.
• Build relationships with agencies, vendors, and media partners to extend reach.
• Create events-driven digital programs before, during, and after events.
• Translate positioning and messaging into assets and content for scientists.
• Own the demand funnel end to end, analyze conversion, and build reporting and forecasting.
• Collaborate with Solution Marketing, Marketing Operations, Sales, Product, and more to bring campaigns to life.

Skills

Demand generation

B2B marketing

Data analytics

Cross-functional collaboration

Tools

Salesforce

Pardot

Job description

Our Why At Dotmatics

At Dotmatics, a Siemens company, we believe science, data, and decision-making must be deeply intertwined for innovation to thrive. Our Portfolio includes Luma, LumaLab Connect, ELN Platform, Graphpad Prism, Geneious, SnapGene, Protein Metrics, OMIQ, FCS Express, LabArchives, NQuery, EasyPanel, SoftGenetics and Virscidian.

We have a vision for a new Lab of the Future that will change the future of scientific research.

We have created the world’s most comprehensive digital science platform – best-of-breed software applications already used by more than 2 million scientists, together in a single ecosystem united by a powerful, flexible enterprise data platform. This is not flat data buried away in digital graveyards. This is dynamic, multi-dimensional decision-making.

Scientific enterprises need a new level of effectiveness to achieve tomorrow’s breakthroughs. Illness will not wait. The biosphere will not wait. We are tireless in our vision, because the time for innovation is now.

Shaping the Future of Science At Dotmatics

Our global team of more than 800 colleagues are dedicated to supporting our customers in over 180 countries. Together, with our scientific community of users, we accelerate scientific innovation in order to make the world a healthier, cleaner, and safer place to live.

You’ll join a collaborative, global team pushing the boundaries of scientific innovation. Your ideas and efforts will have a tangible impact, accelerating scientific progress and discovery. We offer a dynamic, remote-friendly environment that fosters high integrity and collaboration, empowering you to excel. Dotmatics is a company built by scientists, for scientists. Combined, we are now the world’s largest cloud-based scientific research R&D platform. We need your help to keep growing and pioneering the future.

We are Science Driven. We are Customer Centric. We are Better Together.

What do we need

We are seeking to hire a Demand Generation Manager to join our fast moving team. Scientists are working on some of the hardest problems in the world. Your job is to make sure they find the tools that help them do it.

That starts with reaching the right people, in the right places, in a way that earns their curiosity. As Demand Generation Manager at Dotmatics, you will build the programs that make it happen, find the channels and partners that put our story in front of scientists and scientific businesses, and own the reporting that shows how they move through the buying journey.

Part of your time will be spent building: designing campaigns, getting them out the door, and measuring what happens. The rest will be spent working alongside colleagues across the organization to bring those campaigns to life, including colleagues in Solution Marketing, Marketing Operations, Sales, Product, and more.

We're looking for someone who is curious about science and the people doing it, who is as comfortable in a funnel report as in a creative brainstorm about how to reach a new audience, and who gets energy from building something that doesn't exist yet. If that sounds like you, we'd love to talk.

In this role you will get to:

• Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including how we show up in AI-driven search, to help us connect with the right people. You'll own the paid budget, deciding where to invest and what to try next.
• Build relationships with agencies, vendors, and media partners who extend our reach and put our story in the right places.
• Surround our events with digital programs that carry them beyond the venue, before, during, and after.
• Turn positioning and messaging into campaign assets and content that resonate with the personas we want to reach, and find creative ways to put that content in front of scientists.
• Own the demand funnel end to end, analyzing conversion at each stage, understanding the lifecycle of a deal, and building the reporting and forecasting that show where we can improve efficiency and output.
• Work across the marketing team to launch campaigns, and share what the data teaches you so we can close the loop, iterate, and grow.

We are looking for people

who have 8+ years in a role where demand generation and science intersect: B2B marketing to scientific businesses, whether in life sciences, consumer goods, research software, lab automation, or similar. You should hold at least 3 or more years experience in Salesforce, and at least 1 year working with Pardot.

The key Skills we are looking for

• Scientific grounding to communicate credibly with our technical audience. You know how research moves from discovery to market and what scientists care about. You work easily with subject matter experts to get the details right. That grounding can come from a degree, time in a lab, or years working with a company that serves scientists, such as a tools, instrumentation, or software vendor.
• Strong command of data with 2 or more years of reporting and dashboard building experience: you are analytical by nature, and can leverage data to build a clear picture of how buyers move through the funnel, what each channel delivers, and what to expect from it next. You effectively use that analysis to make informed decisions about what we do next.
• Depth in email and paid media, and fluency in channels like LinkedIn, Google, and G2. Experience with other approaches, such as partner advertising, is also valuable.
• Range to work both ways: heads-down on your own to build and measure, and in partnership with colleagues to bring campaigns to life.
• Generative AI fluency.
• Marketing vendor evaluation skills.

Total Rewards

Dotmatics utilises a national market-based approach to base pay benchmarking and pay band development. The candidate's final starting pay is based on job-related skills, experience, job specific qualifications & location. In addition to base salary, Dotmatics has implemented a total rewards strategy, which is the combination of compensation, benefits and recognition.

Certain positions are also eligible for variable pay; your recruiter will discuss the full compensation package details.

Other Total Rewards Offered

• Private Healthcare
• Company Pension Plan
• Wellness Benefits (Mental Health Apps and Fitness Perks)

This is the range that we, in good faith, believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

Base Pay Range

$122,930.82 — $144,626.49 CAD

Research shows us theconfidence gapandimposter syndrome can get in the way of meeting outstanding candidates,

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Dotmatics is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.