Demand Generation Marketing Manager

RDI Technologies Inc.; Knoxville (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

RDI Technologies in Knoxville, TN is seeking a data-driven Demand Generation Marketing Manager to own the day‑to‑day operations of our demand generation function within a lean, high‑impact marketing team.

In this hands-on role you will manage Pardot/Account Engagement and Salesforce, drive lead scoring and segmentation, align with sales on routing and handoffs, and build dashboards to measure pipeline, campaigns, and ROI.

Qualifications

• 3+ years in B2B marketing with hands-on demand generation
• Experience building nurture campaigns and lead scoring
• Ability to translate technical concepts for buyers

Responsibilities

• Own email nurture sequences from strategy to deployment
• Maintain data hygiene, lead scoring, segmentation
• Collaborate with sales on routing and handoffs
• Create dashboards to track campaign performance and pipeline

Skills

Demand generation

Salesforce

Pardot / Account Engagement

Marketing analytics

Copywriting

Project management

B2B marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Pardot/Account Engagement

HubSpot

Job description

Are you ready to be part of something groundbreaking? At RDI Technologies, we are transforming the way industries see and solve problems with our Motion Amplification® technology. By turning ordinary video into a powerful diagnostic tool, we help companies across manufacturing, aerospace, automotive, R&D, and more detect unseen motion, prevent costly failures, and design better products.

Job Overview

RDI Technologies is seeking a data-driven, execution-focused Demand Generation Marketing Manager to own the day-to-day operations of our demand generation function. Operating as an Individual Contributor on a lean, high-impact marketing team, this person will report directly to the Director of Marketing.

This role is designed for a self-directed, hands-on B2B marketer who thrives on executing campaigns from strategy through deployment. Because RDI Technologies serves industrial, manufacturing, and technical B2B buyers, the ideal candidate will enjoy translating technical concepts into highly effective lead-generation engines. This is a great fit for someone who wants to do real work, see their impact quickly, and build a marketing function from the ground up.

What You Will Be Doing

Lifecycle Marketing & Lead Management

• Pardot & Salesforce Ownership: Build, maintain, and optimize sophisticated email nurture sequences in Salesforce Account Engagement (Pardot) to progress leads through the funnel.
• Database Hygiene: Own lead scoring, advanced segmentation, and data cleanliness across the marketing database.
• Sales Alignment: Partner closely with the sales team on lead routing, follow-up workflows, and optimizing conversion handoffs.
• Data Integrity: Ensure flawless data flow and synchronization between Pardot and Salesforce CRM.

Reporting & Performance Analytics

• Dashboard Management: Build and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contribution.
• Data-Driven Optimization: Translate data into actionable recommendations for ongoing campaign adjustments and budget allocation.
• KPI Tracking: Monitor and report on KPIs across specific marketing channels, segments, and product lines.

Social Media & Content Distribution

• Organic Presence: Own RDI’s organic social presence (primarily LinkedIn-led), including content planning, posting cadence, community engagement, and performance tracking.
• Video Integration: Collaborate with our in-house Video Editor to integrate high-quality video assets into social and demand generation campaigns.
• Paid Social: Identify, test, and execute paid social opportunities (e.g., LinkedIn Ads) as part of broader demand generation campaigns.

Your Profile/What We Are Looking For

• Experience: 3+ years of professional B2B marketing experience, with a heavy emphasis on hands-on demand generation, lifecycle marketing, or marketing operations.
• Tech Stack: Direct, hands-on experience with Salesforce and a major marketing automation platform (Pardot / Salesforce Account Engagement strongly preferred; HubSpot or a comparable tool is acceptable).
• Analytical Mindset: Strong analytical skills with comfort building reports, interpreting data, and using metrics to drive strategic decisions.
• Copywriting: A solid copywriting eye, particularly for B2B email campaigns and professional LinkedIn content.
• Project Management: Self-directed, highly resourceful, and capable of managing multiple initiatives simultaneously without heavy oversight.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (equivalent practical, professional marketing experience will also be fully considered).

Nice to Have

• Direct experience marketing to industrial, manufacturing, or technical buyers.
• Familiarity with Account-Based Marketing (ABM) strategies and tools.
• Experience managing paid digital advertising accounts (LinkedIn Ads, Google Ads).
• Basic design literacy and visual alignment skills (Canva, Figma, or Adobe Creative Suite).