B2B Demand Gen Manager | Lifecycle Marketing & Analytics

RDI Technologies, Inc.; Knoxville (TN); On-site; USD 80,000 - 120,000; Full time

Job summary

RDI Technologies is seeking a data-driven Demand Generation Marketing Manager to own the day-to-day operations of our demand generation function. This Individual Contributor will report to the Director of Marketing and drive campaigns from strategy through deployment in a fast-paced B2B environment.

You'll translate technical Motion Amplification solutions into effective lead-generation engines, partner with sales for handoffs, and build a marketing function from the ground up, delivering

Qualifications

• 3+ years of professional B2B marketing experience.
• Hands-on experience with Salesforce and marketing automation (Pardot preferred).
• Strong analytical skills with data-driven decision making.
• Copywriting experience for B2B email campaigns and LinkedIn content.
• Self-directed with ability to manage multiple initiatives simultaneously.

Responsibilities

• 고wn Pardot and Salesforce lead nurturing sequences from strategy to deployment.
• Maintain lead scoring, segmentation, and data hygiene across the marketing database.
• Partner with sales on lead routing, follow-ups, and conversion handoffs.
• Ensure data integrity and synchronization between Pardot and Salesforce CRM.
• Build and maintain marketing dashboards for campaign performance and pipeline.
• Translate data into actionable recommendations for campaign optimization and budget allocation.

Skills

B2B marketing

Lifecycle marketing

Lead generation

Marketing operations

Data analysis

Copywriting

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Pardot / Salesforce Account Engagement

HubSpot

Canva

Figma

Adobe Creative Suite

Job description

RDI Technologies is seeking a data-driven Demand Generation Marketing Manager to own the day-to-day operations of our demand generation function. This Individual Contributor will report to the Director of Marketing and drive campaigns from strategy through deployment in a fast-paced B2B environment.

You'll translate technical Motion Amplification solutions into effective lead-generation engines, partner with sales for handoffs, and build a marketing function from the ground up, delivering