Demand Generation Marketing Consultant

icreatives; Ypsilanti (MI); On-site; USD 55,104 - 61,992; Full time

Job summary

icreatives in Ypsilanti is seeking a Demand Generation Specialist to lead pilot campaigns that generate qualified leads. You will be responsible for developing campaign messaging and designing strategies that drive growth through data-driven optimization.

This is a full-time contract position requiring onsite work in the Ann Arbor area. The role demands proficiency in multi-channel management, automation tools, and lead nurturing.

Responsibilities

• Develop campaign messaging and copy that converts prospects into qualified leads.
• Design demand generation program framework, including channels and targeting approach.
• Create messaging and copy for campaign assets.
• Conduct mid-pilot check-ins to gather feedback on lead quality.
• Deliver scale recommendations, including budget and resources.

Skills

Multi-channel Campaign Management

Marketing Automation Platforms

CRM Management

Lead Scoring and Nurturing

Content Creation

Job description

About the job Demand Generation Marketing Consultant

Position: Demand Generation Specialist

Contract 40 hours per week.

M-F 8a-5:30p / Onsite only

Compensation: $40-45/hr

We're seeking a skilled professional to lead a pilot campaign generating qualified leads and laying the groundwork for scalable growth. You'll develop campaign assets, optimize performance, and document processes for future expansion.

Key Responsibilities

• Develop campaign messaging and copy that converts prospects into qualified leads
• Design demand generation program framework, including channels, targeting approach, and regional strategy
• Create messaging and copy for campaign assets (3-6 assets)
• Conduct mid-pilot check-ins with VARs to gather feedback on lead quality and conversion
• Deliver scale recommendations, including budget, resources, and rollout timeline

Goals

• Generate qualified leads through targeted campaigns
• Establish a scalable demand generation framework
• Drive growth through data-driven optimization and expansion

Skills and Requirements

• Multi-channel Campaign Management: Proficiency in managing campaigns across various channels such as email, content marketing, and events.
• Marketing Automation Platforms: Familiarity with tools like HubSpot, Marketo, and Pardot to automate and nurture leads.
• CRM Management: Understanding and managing customer relationship management systems to track lead behavior and optimize campaigns.
• Lead Scoring and Nurturing: Skills in scoring leads and nurturing them through personalized content and communication.
• Content Creation: Ability to create engaging and valuable content that aligns with the buyer's journey and educates potential customers.

This is a contract position, onsite in the Ann Arbor, MI area. Remote work is not an option for this opportunity.

Equal Employment Opportunity Statement

icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.