Demand Gen Pilot Campaign Lead — Ann Arbor (Onsite)

icreatives; Ypsilanti (MI); On-site; USD 55,104 - 61,992; Full time

Job summary

icreatives in Ypsilanti is seeking a Demand Generation Specialist to lead pilot campaigns that generate qualified leads. You will be responsible for developing campaign messaging and designing strategies that drive growth through data-driven optimization.

This is a full-time contract position requiring onsite work in the Ann Arbor area. The role demands proficiency in multi-channel management, automation tools, and lead nurturing.

Responsibilities

• Develop campaign messaging and copy that converts prospects into qualified leads.
• Design demand generation program framework, including channels and targeting approach.
• Create messaging and copy for campaign assets.
• Conduct mid-pilot check-ins to gather feedback on lead quality.
• Deliver scale recommendations, including budget and resources.

Skills

Multi-channel Campaign Management

Marketing Automation Platforms

CRM Management

Lead Scoring and Nurturing

Content Creation

Job description

icreatives in Ypsilanti is seeking a Demand Generation Specialist to lead pilot campaigns that generate qualified leads. You will be responsible for developing campaign messaging and designing strategies that drive growth through data-driven optimization.

This is a full-time contract position requiring onsite work in the Ann Arbor area. The role demands proficiency in multi-channel management, automation tools, and lead nurturing.