Demand Generation Marketer

Feathery, Inc.; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Feathery, Inc. is seeking a Demand Generation Marketer to own and scale multi-channel campaigns in a fully remote setting within the United States.

You will drive inbound and outbound pipeline, collaborate with sales and product marketing, and optimize funnel performance to accelerate revenue growth. The role demands 3–6+ years in B2B SaaS demand generation, a data-driven mindset, and the ability to operate strategically and tactically in a fast-paced environment.

Qualifications

• 3–6+ years of experience in demand generation or growth marketing in B2B SaaS
• Proven track record of driving pipeline and revenue through marketing programs
• Strong understanding of multi-channel marketing strategies
• Data-driven mindset with experience in campaign performance analysis
• Ability to operate strategically and tactically in a fast-paced environment

Responsibilities

• Plan and execute multi-channel campaigns across various platforms to generate qualified pipeline
• Drive inbound and outbound pipeline through creative initiatives and optimize conversion across the funnel
• Continuously test and analyze campaign performance to identify scalable growth opportunities

Skills

Demand generation

Growth marketing

Campaign analysis

Job description

Owning and scaling pipeline generation efforts, the full-time Demand Generation Marketer will plan and execute multi-channel campaigns, drive inbound and outbound initiatives, and collaborate closely with sales and product marketing teams in a remote setting.

Key responsibilities

• Plan and execute multi-channel campaigns across various platforms to generate qualified pipeline
• Drive inbound and outbound pipeline through creative initiatives and optimize conversion across the funnel
• Continuously test and analyze campaign performance to identify scalable growth opportunities

Required qualifications

• 3-6+ years of experience in demand generation or growth marketing in B2B SaaS
• Proven track record of driving pipeline and revenue through marketing programs
• Strong understanding of multi-channel marketing strategies
• Data-driven mindset with experience in campaign performance analysis
• Ability to operate strategically and tactically in a fast-paced environment