Demand Generation Manager

Acronis International GmbH; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Acronis International GmbH, a leader in cyber protection, is seeking a Demand Generation Manager. This pivotal role involves designing and executing marketing campaigns to generate leads and align closely with sales teams. Ideal candidates will have a background in B2B marketing, particularly within IT or cybersecurity, and possess strong analytical and project management skills.

Qualifications

• 3+ years in demand generation or B2B marketing, ideally in IT or cybersecurity.
• Strong understanding of data analysis for tracking performance metrics.
• Excellent time-management and multitasking skills.

Responsibilities

• Design and execute multi-touch campaigns including email, webinars, and social media.
• Track and report on campaign performance using data-driven insights.
• Coordinate with sales teams to maximize engagement through targeted campaigns.

Skills

Data analysis

Project management

Multitasking

Proactive approach

Fluency in English

Tools

Marketo

Salesforce

ABM tools

Job description

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Please note that the application process will be managed on our partner website, Workday, which will require you to log in or create an account.

Acronis is revolutionizing cyber protection—providing natively integrated, all-in-one solutions that monitor, control, and protect the data that businesses and lives depend on. We are looking for a Demand Generation Managerto join our mission to create a #CyberFit future and protect all data, applications and systems across any environment.

As the Demand Generation Manager, you will design and execute multi-channel marketing programs to create awareness, generate leads, and nurture prospects through every stage of the funnel. You’ll be instrumental in building and optimizing campaigns that support Acronis’s growth goals, aligning closely with sales, product marketing, and digital marketing teams to ensure cohesive messaging and measurable outcomes.

WHAT YOU'LL DO

• Design and execute a portfolio of multi-touch campaigns, including email marketing, webinars, paid advertising, and content syndication, to drive qualified leads and support the pipeline
• Develop nurture campaigns that progress prospects from awareness to conversion, using targeted messaging and personalized touchpoints
• Work with sales teams to coordinate demand gen efforts, ensuring alignment on key accounts, goals, and performance metrics. Enable sales with insights and campaign follow-ups to maximize engagement
• Track and report on campaign performance, using data-driven insights to refine strategies, improve conversion rates, and maximize ROI
• Tailor campaigns to address the unique needs of specific accounts and customer segments, using ABM strategies to drive higher engagement and close rates
• Manage paid social, search, and display campaigns across platforms to increase reach and engagement. Collaborate with the digital team on landing page design, SEO, and content optimization
• Drive demand for Acronis events through targeted campaigns, promoting engagement and participation from high-value prospects and existing clients
• Support the planning, promotion, and follow-up of Acronis-hosted and third-party events, ensuring integration with broader marketing campaigns to maximize lead generation and brand visibility

WHAT YOU BRING

• 3+ years in demand generation, B2B marketing, or a similar role, ideally within the IT or cybersecurity industry. Proven ability to build and manage demand-generation programs that drive revenue
• A strong understanding of data analysis and performance metrics to track ROI, identify patterns, and make strategic decisions based on insights
• Familiarity with marketing automation tools (e.g., Marketo), CRM platforms (Salesforce), and digital advertising tools. Experience with ABM tools is a plus
• Detail-oriented with strong project management skills, able to handle multiple campaigns with competing priorities in a fast-paced environment
• Proactive and self-motivated with a positive, professional approach to management
• Highly organized, detail-oriented, and dependable, with strong multitasking and prioritization skills in a fast-paced environment
• Excellent time-management abilities
• Open to traveling for events and regional sales meetings
• Fluent English, both spoken and written

WHO WE ARE

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), enterprise IT departments and home users. Our all-in-one solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. We offer the most comprehensive security solution on the market for MSPs with our unique ability to meet the needs of diverse and distributed IT environments.

A Swiss company founded in Singapore in 2003, Acronis offers over twenty years of innovation with 15 offices worldwide and more than 1800 employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.

Our corporate culture is focused on making a positive impact on the lives of each employee and the communities we serve. Mutual trust, respect and belief that we can contribute to the world everyday are the cornerstones of our team. Each member of our “A-Team” plays an instrumental role in driving the success of our innovative and expanding business. We seek individuals who excel in dynamic, global environments and have a never give up attitude, contributing to our collective growth and impact.

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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Please note that the application process will be managed on our partner website, Workday, which will require you to log in or create an account.