Demand Generation Manager

Superior Plus Propane; United States; On-site; USD 75,000 - 100,000; Full time

Job summary

A leading company in the oil and gas industry is seeking a Demand Generation Manager to spearhead marketing strategies aimed at generating high-quality leads. This mid-senior level role requires strong analytical skills, communication proficiency, and a proactive approach to managing marketing initiatives to drive business growth. The successful candidate will benefit from a collaborative work environment and competitive compensation package.

Benefits

Competitive compensation package

Flexible schedules

Professional development opportunities

Employee Assistance Programs

Qualifications

• Minimum of 8 years of experience managing marketing campaigns.
• Preferred experience in B2C marketing.
• Experience managing a marketing budget.

Responsibilities

• Develop and execute targeted marketing campaigns across various channels.
• Track and analyze campaign performance through dashboards.
• Collaborate with the brand manager to implement marketing strategies.

Skills

Data analysis

Project management

Verbal communication

Written communication

Creative thinking

Education

Bachelor's degree in Marketing or a related field

Job description

Join to apply for the Demand Generation Manager role at Superior Plus Propane

Join to apply for the Demand Generation Manager role at Superior Plus Propane

Superior Plus Propane provided pay range

This range is provided by Superior Plus Propane. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $100,000.00/yr

WHY JOIN US:

Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.

Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.

Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.

Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.

Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being.

Opportunity: A continuous focus on professional development with many opportunities for training & career growth.

Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

The Demand Generation Marketing Manager is responsible for developing and implementing marketing strategies and tactics that generate high-quality leads and drive business growth goals. This role will monitor the performance and health of our marketing campaigns across various channels, tracking key metrics, and providing recommendations. The Demand Generation Marketing Manager should be equally proficient in collaborating with the marketing team and other business partners to optimize campaigns and adhere to budgeting requirements. This manager will need an analytical mindset, attention to detail, and the ability to translate data into actionable insights.

What you'll do:

• Develop and execute targeted marketing campaigns across various channels.
• Support regional campaigns and assist with company-wide marketing initiatives.
• Develop and continuously evolve best practices for our customer journeys and refine campaigns using A/B testing and data insights.
• Collaborate with the brand manager to develop and implement marketing strategies that follow brand guidelines.
• Segment target audiences based on customers regionalized needs, trends, and competitors.
• Partner with key business stakeholders, including operations, to ensure campaign success.
• Track and analyze campaign performance through dashboards, qualifying and quantifying campaign results.
• Stay current on industry tactics and emerging marketing technologies.
• Perform other duties as assigned.

What you bring:

• Minimum of 8 years of experience managing marketing campaigns.
• Bachelor's degree in Marketing or a related field preferred.
• Strong verbal and written communication skills.
• Creative thinker and problem-solver.
• Preferred experience in B2C marketing.
• Experience managing a marketing budget.
• Ability to lead, manage, and organize projects effectively and efficiently.
• Proficiency in data analysis and reporting.

Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at [e-mail] to let us know how we can enhance your experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Oil and Gas

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