Demand Generation Manager-Cybersecurity - ConnectWise

OpenTalent; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

ConnectWise is seeking a Demand Generation Manager for Cybersecurity and Data Protection to own pipeline and revenue growth across managed EDR, SIEM, and data protection offerings. You will lead end-to-end go-to-market initiatives, coordinating digital, outbound, webinars, content, and PMM resources to drive measurable impact.

The role targets IT and security leaders, requiring hands-on leadership to optimize campaigns, measure performance, and align with sales for bookings growth.

Responsibilities

• Own end-to-end go-to-market motion for Cybersecurity and Data Protection, including narrative, web and digital presence, and campaign portfolio.
• Coordinate centralized resources across digital, outbound, webinars, content, and PMM to work cohesively for the product.
• Own pipeline creation and contribute to bookings targets for the portfolio.
• Develop and execute campaign strategy including channel mix, content offers, and program planning to hit pipeline targets.
• Partner with Rev Ops to build reporting rhythms that track performance and optimize.
• Collaborate with Sales leadership to maintain feedback loops on lead quality and campaign effectiveness.

Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

DemandGeneration Manager,Cybersecurity and Data Protection

ConnectWise is looking for a Demand Generation Manager to own pipeline and revenue growth for our Cybersecurity and Data Protection business, including managed EDR, SIEM, data protection, and more. This is an established business unit with real momentum, and we are looking for someone to come in with fresh eyes, challenge what has been built, and take growth to the next level. You will be targeting IT and security leaders and building programs that meet buyers where they are in an increasingly complex threat landscape. If you are energized by owning a highvisibility portfolio and driving measurable impact, this is your seat.

WhatYou’llOwn

• Serve as the single point of accountability for the end-to-end go-to-market motion for Cybersecurity and Data Protection, owning the product narrative, the web and digital presence, the campaign portfolio,performanceand sales feedback loop as one integrated system
• Act as the hub for all go-to-market activity for your product, orchestrating centralized resources across digital, outbound, webinars, content, andPMM; youare accountable for making them work together for your product
• Own pipeline creation and contribution to bookings targets for the portfolio, you are accountable for the numbers not just theactivitythat surrounds them
• Develop and execute campaign strategy including channel mix, content offers, and program planning to hit defined pipeline targets
• Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization
• Work closely with Sales leadership tomaintaintight feedback loops on lead quality, pipeline health, and campaign effectiveness, continuously adjusting programs based on what is converting