Demand Generation Manager - Internal IT

ConnectWise; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

ConnectWise is seeking a Demand Generation Manager for internal IT to own the go-to-market engine, building strategy from the ground up and driving pipeline and revenue.

You will collaborate with Sales, PMM, and Marketing Ops to run integrated campaigns, measure performance, and optimize the demand engine. The role requires 6+ years in B2B demand generation and a strong Martech toolkit.

Qualifications

• 6+ years in B2B demand generation.
• Experience launching demand gen programs from scratch.
• Strong cross-functional collaboration with Sales, PMM.
• Hands-on with Martech tools (Salesforce, Marketo/HubSpot, Outreach).
• Data-driven with focus on funnel optimization.

Responsibilities

• Own demand gen strategy and execution for IT buyers across industries.
• Build scalable, high-performing growth engine with cross-functional teams.
• Operationalize GTM motions to reach internal IT buyers.
• Develop integrated campaigns across channels to drive pipeline.
• Own pipeline metrics and reporting with Rev Ops.
• Partner with Sales leadership and Marketing Ops on campaigns.
• Identify gaps and recommend improvements.

Skills

B2B demand generation

Cross-functional alignment

Martech platforms

Data-driven mindset

SaaS/IT channel experience

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Marketo

HubSpot

Outreach

Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

Demand Generation Manager, Internal IT

ConnectWise is looking for a Demand Generation Manager to own the go-to-market engine for targeting buyers in IT departments (internal IT) across multiple industries. You’ll help build the strategy from the ground up and drive the execution that turns it into pipeline and revenue. If you thrive in an environment where you get to define the playbook, not just run it, this is your opportunity.

• Own the demand generation strategy and execution for IT buyers across target industries, partnering closely with Sales leadership and cross-functional teams to build a scalable, high-performing growth engine
• Help evolve and operationalize ConnectWise’s go-to-market approach for internal IT, adapting and tailoring existing GTM motions to effectively reach, engage, and convert internal IT buyers.
• Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes.
• Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops
• Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets.
• Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization
• Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders.
• Identify gaps in the demand engine and bring forward recommendations to close them

What You Bring

• 6+ years in B2B demand generation, with a track record of owning pipeline targets and delivering results, not just executing tasks
• Experience building or launching demand gen programs from scratch, not just optimizing existing ones
• Strong cross-functional instincts: you know how to align with Sales, work with PMM, and get things done without perfect conditions
• Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics
• Data-driven mindset: You leverage data to continuously improve performance.
• Bias toward action, you don’t wait for perfect alignment or a fully built playbook to start moving
• Experience in a SaaS or IT channel environment strongly preferred
• Bachelor’s degree in a related field or equivalent work experience

What Success Looks Like In 90 Days

• You have a clear understanding of the internal IT market opportunity, buyer personas, ICP, competitive landscape, current funnel performance, and gaps in the existing demand engine.
• A 6-month integrated demand plan is defined across channel/indirect, digital, and brand awareness motions, socialized with Sales leadership, and at least one net-new campaign is in-market.
• Weekly or bi-weekly pipeline reporting cadence is established and running
• Sales and SDR teams know exactly what mid-market demand gen is doing and why

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [e-mail] or 1-800-671-6898.