Demand Generation Manager (Cybersecurity)

SubRosa; Cleveland (OH); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Quarterly bonus up to 15%

Six-month salary review

Flexible schedule

Equipment provided

Job summary

SubRosa, a cybersecurity company based in Beachwood near Cleveland, is hiring its first Demand Generation Manager to own strategy and execution across channels, from first touch through to trial signup. You will be measured on pipeline, not activity, and report directly to the CEO.

This is a rare opportunity to shape go-to-market in a small, fast-moving team. You will plan multi-channel campaigns, build target audiences, own landing page optimization, manage budgets, coordinate with sales, and

Qualifications

• 3+ years in B2B marketing with hands-on demand generation
• Track record of hitting pipeline targets with measurable results
• Experience running email and paid campaigns end-to-end
• Experience designing landing pages for conversion
• CRM and marketing automation, e.g., HubSpot, with web analytics

Responsibilities

• Plan and run multi-channel demand generation campaigns across email, paid media and organic search
• Build and segment target audiences; keep marketing data clean
• Own landing pages and conversion performance; work with dev team to improve
• Create and manage content/assets for campaigns
• Collaborate with sales to ensure quick lead follow-up and smooth handoff
• Manage budgets across paid channels; allocate spend by results
• Track, report and act on performance with weekly reporting

Skills

Demand generation

Pipeline targets

Email campaigns

Analytics & reporting

Education

Bachelor's degree in Marketing

Tools

HubSpot

Google Analytics

Google Ads

Job description

SubRosa is a cybersecurity company based in Beachwood. Our platform, Sable, helps growing companies and the MSPs who serve them manage compliance and vendor risk across frameworks like SOC 2, HIPAA and CMMC. Our own security team sits behind it, running penetration tests and 24/7 monitoring, so the product is built by people who break in, not auditors. We sell the way we'd want to buy: a self-serve trial, no demo gate, and published pricing.

The role

We're hiring our first Demand Generation Manager to build and run the engine that brings new customers to Sable. You'll own the strategy and execution across channels, from first touch through to trial signup, and you'll be measured on pipeline, not activity. You'll report directly to the CEO and have real ownership over how we go to market.

What you'll do

• Plan and run multi-channel demand generation campaigns across email, paid media and organic search
• Build and segment target audiences, and keep our marketing data clean and useful
• Own campaign landing pages and the website's conversion performance, working with our development team to test and improve them
• Create and manage the content and assets that support campaigns
• Work closely with sales so that leads are followed up quickly and the handoff works
• Manage budgets across paid channels and allocate spend based on results
• Track, report and act on performance, with clear weekly reporting

What you'll bring

• 3 + years in B2B marketing, with hands-on demand generation experience
• A track record of hitting pipeline or acquisition targets, and the numbers to show it
• Experience running email and paid campaigns end to end, including budget and reporting
• Experience designing and optimizing landing pages for conversion
• Confidence with a CRM and marketing automation platform, such as HubSpot, and with web analytics
• Strong, clear writing abilities
• A practical, test-and-learn approach and comfort working in a small, fast-moving team

Nice to have

• Experience marketing B2B SaaS, cybersecurity or compliance products
• Experience with free-trial or product-led growth funnels
• Experience managing freelancers or a direct report

What we offer

• Competitive salary, benefits and quarterly performance bonus of up to 15% of base.
• Salary review at six months and a clear path to grow with the company
• Flexible work schedule with uncapped vacation
• The tools and equipment you need to do the job