Demand Generation Manager

Pop-Up Talent; United States; Remote; USD 80,000 - 90,000; Full time

Job summary

A leading company in hyperlocal lead generation is seeking a Demand Generation Manager to drive customer acquisition and revenue growth through strategic marketing campaigns. The ideal candidate will manage campaigns across Google, Meta, and LinkedIn, leveraging data to optimize performance. This role requires strong analytical skills, excellent communication, and a proven track record in performance marketing. Join a dynamic team focused on scaling the go-to-market engine for innovative solutions in the real estate sector.

Qualifications

• 2-5 years in performance marketing or related role.
• Strong ability to analyze data for informed decisions.

Responsibilities

• Develop and manage performance marketing campaigns across digital channels.
• Monitor and analyze campaign performance data to optimize results.

Skills

Performance Marketing

Digital Marketing

Data Analysis

Communication

Attention to Detail

Tools

Google Ads

HubSpot

Intercom

Canva

Job description

This range is provided by Pop-Up Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $90,000.00/yr

Direct message the job poster from Pop-Up Talent

Recruitment Consultant | Client Management | End-to-end Recruitment (Sourcing- Offboarding) | IT, Functional & Volume Hiring| Process Improvement |…

Demand Generation Manager

Remote USA

ABOUT THE COMPANY:

• A hyperlocal lead generation platform that helps real estate professionals and property-focused businesses identify opportunities using enhanced public records data. Since 2007, it has offered smart tools for data-driven marketing, sales, and research, with mobile apps and integrations supporting in-the-field access, automation, and workflow management. Nationwide coverage includes data on over 150 million properties, serving users such as real estate investors, agents, mortgage brokers, and service professionals

THE ROLE:

• Are you passionate about driving customer acquisition and revenue growth through strategic marketing campaigns? If so, you may be the perfect fit
• As our Demand Generation Manager (DGM), you'll be an integral member of the Growth Team at the forefront of helping us scale our GTM engine. You'll own managing campaigns across Google, Meta, and LinkedIn while collaborating with teams to align marketing strategies with business goals. You'll combine strategic vision and hands-on expertise to optimize campaigns and scale an efficient go-to-market engine. If you love data, experimenting, and finding creative ways to connect with audiences, this role is for you!

ABOUT YOU:

• You're a passionate, experienced demand gen expert: You have 2-5 years in performance marketing, digital marketing, or a related role with a proven track record of managing and optimizing successful campaigns
• You're analytical, almost to a fault: You have a strong ability to analyze data and make informed, data-driven decisions
• You're a go-to-market tech wizard: You've demonstrated mastery over GTM tools like Google Ads, HubSpot, and Intercom. Familiarity with design tools like Canva is a plus
• You're an excellent communicator: Your ability to communicate demand generation initiatives, needs, and requirements across various departments and levels is unmatched
• You're methodical, research-driven, and detail-oriented: Strong attention to detail with the ability to manage multiple campaigns simultaneously
• You're a self-starter: Driving revenue impact while scaling an efficient go-to-market engine fires you up; you're results-oriented and thrive in a fast-paced environment

THINGS YOU'LL DO:

• Develop, execute, and manage performance marketing campaigns across digital channels, including Google, Meta, and LinkedIn ads
• Work closely with Content Marketing to identify and repurpose high-performing assets into paid channels and campaigns
• Monitor and analyze campaign performance data to identify trends, optimize campaigns, and maximize ROAS
• Collaborate with the Growth and Product Marketing teams to develop compelling ad copy and landing pages that drive conversions
• Conduct ongoing experimentation to improve ad copy, creative assets, and landing pages
• Oversee monthly ad spend budget to ensure efficient resource allocation and performance goal achievement
• Conduct ongoing keyword research to optimize campaigns and inform new initiatives
• Collaborate cross-functionally with Product, Product Marketing, Customer Success, and Support teams to align marketing initiatives with overall business objectives

We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

Referrals increase your chances of interviewing at Pop-Up Talent by 2x

Sign in to set job alerts for “Demand Generation Manager” roles.

United States $80,000.00-$100,000.00 1 week ago

United States $90,000.00-$100,000.00 1 week ago

Senior Manager, Social Marketing (Remote)

Santa Monica, CA $85,000.00-$100,000.00 5 months ago

Portland, Oregon Metropolitan Area 5 days ago

Marketing Operations Manager (US or Canada)

United States $100,000.00-$140,000.00 1 week ago

United States $85,000.00-$95,000.00 1 week ago

United States $115,000.00-$160,000.00 1 week ago

Marketing Operations Manager - (Remote - US)

United States $100,000.00-$120,000.00 4 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.