Demand Generation Manager

Sift Healthcare; United States; On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salaries

Dynamic team environment

Growth-oriented culture

Job summary

A health-focused data science company is seeking a creative Demand Generation Manager to accelerate growth by building and executing multi-channel campaigns. The ideal candidate will have over 5 years in B2B SaaS marketing, driving qualified leads and managing campaigns across various platforms including Hubspot. Responsibilities include optimizing lead nurturing programs, measuring campaign performance, and collaborating with sales and product teams. This role offers an opportunity to contribute to a dynamic team committed to innovation in healthcare payment operations.

Qualifications

• 5+ years in B2B SaaS in marketing or demand generation.
• Proven track record of successful multi-channel campaigns.
• Hands-on experience with marketing automation tools.

Responsibilities

• Plan, execute, and optimize demand generation campaigns.
• Align campaigns with ideal customer profiles and buyer personas.
• Manage top-of-funnel and mid-funnel programs effectively.
• Configure dashboards to measure campaign performance.
• Maintain data practices for accurate lead tracking.

Skills

B2B marketing experience

Multi-channel campaign execution

Marketing automation knowledge

Data analysis skills

Autonomy in a fast-paced environment

Tools

Hubspot

Clay

Apollo

ZoomInfo

Canva

Figma

Adobe suite

Job description

Sift Healthcare is seeking a creative, data-driven Demand Generation Manager to accelerate our growth by building and executing campaigns that drive qualified pipeline. You'll play a critical role in developing multi-channel strategies that attract, engage, and convert our target audience into customers.

This role owns end-to-end demand generation campaigns across multiple channels including email, paid search, content syndication, and webinars. Working closely with sales, communications, and product teams, you'll be responsible for campaign strategy, technical execution, optimization, and reporting on performance metrics such as MQLs and SQLs.

You'll also manage marketing automation workflows in Hubspot, experiment with different approaches to continuously improve conversion rates while developing a deep understanding of our ideal customer profile (ICP) and specific buyer personas. The ideal candidate is both strategic and hands‑on; they’re comfortable operating autonomously, optimizing ai tools and analyzing data to improve performance.

RESPONSIBILITIES

• Work with sales and marketing to plan, execute, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline
• Partner closely with sales and product to align campaigns with ICPs, buyer personas, and revenue goals
• Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication
• Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel
• Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions
• Support other marketing initiatives and product launches with targeted campaigns and messaging
• Maintain clean data practices and ensure accurate lead tracking and attribution in Hubspot
• Document processes and keep campaign assets organized so programs are repeatable and scalable
• Stay current on demand generation best practices, emerging channels, and industry trends

QUALIFICATIONS

• 5+ years in B2B SaaS in marketing, demand generation, growth, or adjacent roles (startup experience a plus)
• Proven track record of creating and executing successful multi-channel campaigns that drive measurable pipeline growth
• Hands-on experience building and executing campaigns in marketing and/or sales engagement tools
• Comfortable operating autonomously in a face-paced environment; ability to juggle multiple campaigns simultaneously
• Hands-on experience with marketing automaton platforms (Hubspot); creating working with lists, filters, basic logic, and spreadsheets
• Detail-oriented on execution: QA of links, forms, workflows, routing, and reporting setup
• Self-starter mentality with a growth mindset and willingness to experiment
• Platform experience:
• Hubspot (specifically CRM and marketing automation functionality)
• LLM assistants (Claude and ChatGPT)
• Demand generation and buyer intent platforms such as Clay, Apollo, ZoomInfo.
• Light graphic design experience preferred, experience with easy Canva, Figma or Adobe suite is helpful

COMPENSATION

Compensation will be based on skills, experience, and performance.

ABOUT SIFT HEALTHCARE

Sift is a data science company working to improve payments operations and outcomes in the healthcare industry. We are a growing and dynamic team that is serious about AI. Based in Milwaukee, Wisconsin, Sift is thriving and looking for motivated team members who will help shape our culture. Sift offers competitive salaries and benefits. Learn more about Sift at www.sifthealthcare.com.