Senior Regional Marketing Specialist

Jobs Paloaltonetworks; United States; On-site; USD 106,000 - 172,000; Full time

Job summary

Palo Alto Networks is seeking a results-driven Demand Gen Marketing Lead to drive pipeline in the United States. You will blend data-driven strategy with end-to-end execution, orchestrating campaigns, ABM programs, webinars, and executive engagement initiatives to expand deal sizes.

You will collaborate with regional sales, BDRs, and global marketing hubs, leveraging SFDC, Marketo, ON24, and Zoom to optimize ROI and deliver measurable growth across key accounts and segments.

Qualifications

• 3-5+ years of experience in field, channel, demand generation, or campaign marketing.
• Experience executing quarterly demand generation plans and managing virtual and in-person events.
• Hands-on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom.
• Strong stakeholder management and communication skills to effectively collaborate across regional and global teams.
• Ability to travel approximately 25% of the time and work out of the Santa Clara office.

Responsibilities

• Support planning and execution of demand generation programs, including BANT qualified programs, webinars, and virtual summits.
• Coordinate end-to-end logistics for customer events and webinars to actively engage target customers and drive pipeline.
• Implement segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances.
• Partner with sales and analytics teams to identify high‑potential strategic accounts for targeted marketing efforts.
• Execute hyper‑targeted ABM campaigns for top‑tier accounts, aligning personalized messaging and offers with sales objectives.
• Deploy multi‑channel content designed to address specific audience pain points and deliver measurable pipeline growth.
• Collaborate with regional sales leadership to coordinate CXO engagement events that foster meaningful executive conversations.
• Contribute to thought leadership initiatives that build sustained, long‑term CXO relationships across key market segments.
• Serve as the regional liaison across internal hubs, including global media, data/insights, and ABM teams.
• Manage external vendor relationships to ensure seamless, high‑quality event and demand generation program execution.
• Track and measure data‑driven reports on marketing mix performance to evaluate and optimize campaign ROI.

Skills

Demand generation

Campaign planning

Stakeholder management

Data-driven mindset

Communication

Education

Bachelor’s Degree in Marketing/Business/Communications

Tools

SFDC

Marketo

ON24

Zoom

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

This role serves as a critical growth engine that delivers against pipeline goals in the region and segment. The individual blends data‑driven strategy with end‑to‑end execution, orchestrating targeted campaigns and high‑touch CXO engagement initiatives that cultivate executive relationships and expand deal sizes. Serving as a critical liaison between regional sales leadership, BDRs, external vendors, and global marketing hubs, this role utilizes AI to inform and execute, and optimize high‑ROI marketing campaigns.

Key Responsibilities

• Support planning and execution of demand generation programs, including BANT qualified programs, webinars, and virtual summits.
• Coordinate end-to-end logistics for customer events and webinars to actively engage target customers and drive pipeline.
• Implement segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances.
• Partner with sales and analytics teams to identify high‑potential strategic accounts for targeted marketing efforts.
• Execute hyper‑targeted ABM campaigns for top‑tier accounts, aligning personalized messaging and offers with sales objectives.
• Deploy multi‑channel content designed to address specific audience pain points and deliver measurable pipeline growth.
• Collaborate with regional sales leadership to coordinate CXO engagement events that foster meaningful executive conversations.
• Contribute to thought leadership initiatives that build sustained, long‑term CXO relationships across key market segments.
• Serve as the regional liaison across internal hubs, including global media, data/insights, and ABM teams.
• Manage external vendor relationships to ensure seamless, high‑quality event and demand generation program execution.
• Track and measure data‑driven reports on marketing mix performance to evaluate and optimize campaign ROI.

Qualifications

Required Qualifications

• 3-5+ years of experience in field, channel, demand generation, or campaign marketing.
• Proven track record of executing quarterly demand generation plans and managing virtual and in‑person event logistics.
• Hands‑on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom.
• Strong stakeholder management and communication skills to effectively collaborate across regional and global teams.
• Data‑driven mindset capable of translating complex campaign metrics into actionable insights.
• Highly organized self‑starter capable of managing competing priorities and tight deadlines in a fast‑paced environment.
• Bachelor’s Degree in a relevant field such as Marketing, Business, or Communications.
• Ability to travel approximately 25% of the time for events and strategic meetings.
• Ability to work out of our Santa Clara office.

Preferred Qualifications

• Prior marketing experience within the cybersecurity or broader technology industries.
• Demonstrated passion for leveraging AI tools to improve day‑to‑day workflows and campaign execution.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non‑sales roles) or base salary + commission target (for sales/com‑missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$106,100.00 - $171,600.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.