Demand Generation Manager

Aquent; Northville (MI); On-site; USD 110,000 - 140,000; Full time

Job summary

Aquent seeks an experienced B2B marketing leader to shape omni-channel programs across a diverse portfolio of technology partners and services. You will translate business objectives into measurable campaigns, drive market awareness, engagement, and demand, and enable customer success with partner-aligned messaging.

You will collaborate with content, PR, activation, and sales teams to define KPIs, lead campaigns, manage budgets, and report on ROI. Travel up to 10–15% may be required.

Qualifications

• Bachelor's degree required or equivalent experience.
• 5-7+ years of integrated marketing experience in tech or professional services.
• Proficient in marketing automation platforms and CRM systems.
• Strong cross-functional collaboration and partner management skills.
• Excellent communication and program management abilities.

Responsibilities

• Shape and execute omni-channel marketing plans with senior leadership.
• Define KPIs with content and campaigns teams and develop multi-channel strategies.
• Collaborate on thought leadership initiatives (webinars, whitepapers, blogs).
• Analyze campaign data and optimize engagement, pipeline, and ROI.
• Develop messaging frameworks with partners and product teams.
• Lead with partners and coordinate weekly status calls.
• Manage campaigns with timelines and budgets across teams.
• Prepare performance data for quarterly reviews and inform planning.

Skills

Omni-channel marketing

Marketing automation

CRM management

Content collaboration

KPI tracking

Education

Bachelor's degree

Tools

Pardot

HubSpot

Salesforce

PowerPoint

Job description

Aquent is partnering with a leading organization that is transforming professional practice areas through innovative technology solutions. This company empowers professionals and businesses, recognized as a thought leader in emerging technologies and a trusted advisor with a growing global footprint. Join a team dedicated to advancing the technology ecosystem for a vital professional sector, and make a significant impact by shaping the future of technology solutions.

Are you a dynamic B2B marketing leader ready to make a profound impact? This pivotal opportunity invites you to step into a role where your strategic vision will directly influence market perception and business growth. You will be instrumental in expanding category awareness, boosting engagement, generating demand, and enabling customer success across a diverse portfolio of products, services, and technology partners, leaving a lasting mark on both partners and customers.

Your Impact

In this role, you will be at the forefront of shaping and executing comprehensive omni-channel marketing plans that align with strategic goals and partner commitments. You will drive market awareness, engagement, and demand generation, translating complex business objectives into powerful, measurable marketing initiatives. Your leadership will be crucial in fostering strong relationships with technology partners and internal teams, ensuring seamless collaboration and impactful campaign delivery. You will contribute directly to the growth and success of a vital professional sector by enhancing the adoption and understanding of cutting-edge technology solutions.

What You'll Do

• Help shape and execute comprehensive omni-channel marketing plans that align with strategic goals and partner commitments, collaborating closely with senior marketing leadership.
• Partner with content and campaign teams to define key performance indicators (KPIs) and develop multi-channel marketing strategies for category awareness, customer engagement, demand generation, and post-sale enablement.
• Collaborate with content and PR teams on thought leadership initiatives, recommending compelling topics and formats such as webinars, panel sessions, whitepapers, research reports, social media content, blogs, and corporate presentations.
• Analyze campaign performance data, providing insightful recommendations and implementing optimizations to enhance engagement, pipeline impact, and return on investment (ROI).
• Develop a deep understanding of specific technology sectors, serving as a valuable resource on assigned products and partners for internal teams.
• Engage with sales and professional services teams to uncover firm needs, pain points, and opportunities, translating these insights into powerful campaign strategies and messaging.
• Lead the development of messaging frameworks and positioning materials for assigned programs, working in close collaboration with technology partners.
• Stay abreast of partner technology trends and industry developments through continuous research and engagement, proactively identifying implications for marketing strategy.
• Serve as the primary marketing contact for assigned technology partner marketing teams, leading weekly calls and meticulously managing project status, action items, deliverables, and timelines.
• Develop comprehensive campaign briefs and manage marketing timelines using project management tools to orchestrate the development and promotion of assets.
• Collaborate actively with content and activation/demand generation teams to execute holistic marketing plans, providing feedback to achieve or exceed marketing goals and KPIs.
• Engage with internal and external partners and agencies, including product, sales, revenue operations, social media, and PR teams, to ensure alignment on goals, messaging, and execution.
• Review campaign assets rigorously to ensure quality and alignment with brand standards and target audience needs.
• Track program marketing budgets and evaluate marketing investment effectiveness to inform future allocation decisions.
• Manage comprehensive campaign performance reporting for internal stakeholders and partner updates.
• Prepare detailed performance data and insights for Quarterly Business Reviews, supporting the presentation of results to partners and leadership.
• Translate performance insights into actionable recommendations that inform future marketing planning, priorities, and optimization strategies.
• Measure and analyze the impact of marketing activities on pipeline performance, revenue contribution, and sales cycle trends.

What You'll Bring

• Bachelor's degree (B.A./B.S.) from a four-year college or university.
• 5-7+ years of related marketing experience, including hands-on management of integrated programs or campaigns, preferably within professional services or technology sectors.
• Expertise and proficiency in marketing automation platforms (e.g., Pardot, Hubspot), CRM solutions (e.g., Salesforce), email marketing, social media, and SEO/SEM campaigns.
• Proven ability to translate complex business objectives into strategic, measurable marketing plans.
• Strong partner management and cross-functional collaboration skills, with a demonstrated ability to drive alignment across diverse teams.
• Exceptional verbal, written, visual/presentation, and overall communication skills.
• Robust program management skills and the capacity to effectively manage multiple complex programs simultaneously.
• A creative and detail-oriented approach, coupled with the ability to meet deadlines in a fast-paced environment.
• Strong attention to detail.
• Proficiency in word processing, spreadsheet, and database software, as well as MS PowerPoint.
• Ability to travel (10-15%) of the time.

Our Culture and Values

Team members describe life here as innovative, fast-paced, and flexible. We are engaged—we get involved. We are accountable—we stand behind our work. We are collaborative—we thrive on teamwork. We are authentic—we are true to who we are. And we are innovative—we constantly look to what’s next, driving forward with curiosity and a passion for progress.