Director, Demand Generation

BoomPop; United States; Remote; USD 145,000 - 165,000; Full time

Job summary

BoomPop is seeking a Director of Demand Generation to lead their marketing strategy aimed at driving awareness, pipeline, and revenue growth. This role entails optimizing performance marketing channels and developing data-driven processes for effective campaign execution. Join a team that is redefining the future of travel and events by leveraging cutting-edge technology and leading industry strategies.

Benefits

Competitive salary + equity

Company sponsored 401(k)

Generous PTO

Paid parental leave

Flexibility to work from anywhere

Amazing team offsites + events every quarter

World-class medical, vision, and dental plans

Qualifications

• Experience in a high-growth B2B SaaS environment, with leadership experience.
• Proven track record in driving revenue growth through performance marketing.
• Experience working with multi-million dollar marketing budgets.

Responsibilities

• Own pipeline creation goals for self-serve and sales-assisted segments.
• Establish data-driven processes for campaign planning and reporting.
• Launch and optimize growth marketing strategies.

Skills

Analytical skills

Organization and planning

Persistence

Proactivity

Flexibility/ adaptability

Creativity/ innovation

Teamwork

Education

6–10 years of growth or performance marketing experience

Tools

Google Ads

Meta Ads

LinkedIn Ads

Attribution platforms

Job description

Join to apply for the Director, Demand Generation role at BoomPop

Join to apply for the Director, Demand Generation role at BoomPop

Who We Are

About BoomPop, Inc.

Who We Are

At BoomPop, we believe in the magic of bringing people together. Since 2020, we've been transforming the way people gather, making it easier, more engaging, and truly unforgettable. We combine a top-notch event planning team with cutting-edge AI technology to make planning events as easy as shopping online.

We’ve had the pleasure of organizing exceptional events for over 6,000 clients, including Google, Nike, and Accenture, bringing together more than 300,000 attendees. And we're just getting started.

We have raised over $20M from top-tier investors including Atomic, ACME Capital, and Alex Rodriguez (A-Rod).

Why Join Us?

The world of work is changing, and BoomPop is leading the charge. With remote work on the rise, companies like Airbnb, Salesforce, and Shopify are embracing a new mantra: “Offsites are the new office.”

The group travel and events industry is booming, and we're at the heart of it. Businesses are shifting their budgets from traditional office spaces to in-person experiences. Group travel, which was already a massive part of the $900 billion corporate travel industry, is growing even faster now.

Join us and be part of a world-class team that's redefining the future of travel and events. You'll find endless opportunities for growth, the chance to work with top-tier clients, and the thrill of making a real impact on the world.

About The Role

We’re looking for a Director of Demand Generation to own and scale our full-funnel demand strategy—driving awareness, pipeline, and revenue growth through both digital and field channels. You’ll lead the strategy, execution, and optimization of programs across paid media, ABM, events, email, SEO, and content syndication to ensure consistent pipeline delivery for both self-serve and sales-assisted motions.

You thrive in data and are comfortable launching fast, failing smart, and scaling what works. You bring hands-on experience running paid search, paid social, and other performance channels in-house. You know how to optimize every stage of the funnel, from first ad to in-product expansion. You’re comfortable working inside the product, running messaging experiments, optimizing flows, and partnering with the product team. You move fast, prioritize ruthlessly, and drive results without waiting on perfection.

You’ll report directly to the VP of Growth and partner closely with Sales, Product, and Marketing leadership to fuel BoomPop’s next phase of customer acquisition and expansion. This is a strategic and hands-on role for someone who knows how to build high-performing programs, lead a team, and deliver results.

Top 3 Priorities

• Deliver pipeline. Own pipeline creation goals for self-serve and sales-assisted segments and channels. Drive full-funnel pipeline growth through performance marketing, self-serve optimization, and product-led acquisition tactics.
• Establish repeatable, data-driven processes for campaign planning, execution, and reporting. Build and execute a high-velocity growth marketing experimentation engine across paid, organic, and product-driven channels.
• Own attribution and reporting across the growth stack to tie campaigns to ROI, PQLs, and revenue.
  
  

Within 30 Days

• Audit existing acquisition channels, campaign performance, tracking, and user flows.
• Launch 2–3 quick-win experiments to increase traffic quality, conversion, etc.
• Align with Sales and Product teams on ICP, funnel handoffs, and key success metrics.
• Begin building a scalable measurement framework across acquisition and product-qualified funnel stages.
• Launch a new high-impact campaign or growth loop targeting self-serve activation or expansion.
  
  

Within 60 Days

• Develop an integrated funnel strategy that connects paid channels to in-product conversion and monetization.
• Improve conversion rates across priority campaigns by 15–20% through optimization or redesign.
• Implement cohort-based reporting or attribution modeling tied to revenue outcomes.
  
  

Within 90 Days

• Fully launch a scalable product experimentation machine.
• Have a steady cadence of experiments running and learning cycles established.
• Be contributing measurable impact to user growth, pipeline and product monetization.
  
  

Competencies

• Organization and planning. Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities.
• Analytical skills. Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
• Persistence. Demonstrates tenacity and willingness to go the distance to get something done.
• Proactivity. Acts without being told what to do. Brings new ideas to the company.
• Flexibility/ adaptability. Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
• Creativity/ innovation. Generates new and innovative approaches to problems.
• Enthusiasm. Exhibits passion and excitement over work. Has a can-do attitude.
• Teamwork. Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
  
  

What You'll Do

• Own and optimize our performance marketing channels (search, paid social, retargeting, affiliates) to efficiently drive qualified pipeline and self-serve conversions.
• Build full-funnel, multi-touch campaigns to accelerate both PLG and sales-assisted growth from first click to product activation to expansion.
• Develop, launch, and optimize product-qualified lead (PQL) and intent-based acquisition strategies, tying marketing spend to monetization outcomes.
• Be a close partner to the Growth Product Manager to optimize landing pages, conversion flows, and other key onboarding moments.
• Build and manage a robust marketing experimentation roadmap with a rapid test-and-learn cycle across channels and tactics.
• Own growth marketing analytics and attribution across self serve, assisted sales, and sales motions. Develop reporting, dashboards, and insights to inform budget allocation and campaign strategy.
• Oversee and build automated onboarding, retention, and expansion campaigns triggered by product usage data.
• Collaborate with Sales and Product to build ABM outbound motions informed by product signals and behavioral data.
• Build a team culture of experimentation. Help build and lead a small, scrappy team of growth marketers, media buyers, and contractors.
  
  

Qualifications

• 6–10 years of growth or performance marketing experience in a high-growth B2B SaaS environment, with at least 2–3 years in a leadership or team-building role.
• Proven track record of driving revenue growth through paid and product-led acquisition tactics.
• Experience owning multi-million dollar budgets and scaling profitable campaigns across Google, Meta, LinkedIn, and other paid channels.
• Strong familiarity with product analytics tools, web analytics, attribution platforms, and marketing automation tools.
• Bonus: Experience building marketing strategies for freemium or usage-based products with PLG + sales-assisted GTM.
  
  

Benefits & Perks

• Competitive salary + equity, with tons of room for career growth
• Company sponsored 401(k)
• Generous PTO
• Paid parental leave
• Flexibility to work from anywhere
• Amazing team offsites + events every quarter
• World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
• $50/month phone stipend
  
  

Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 3-4 nights of travel per quarter for this role.

Total Compensation Package; Including Benefits and Stock:

• Base: $145,000 - $165,000 a year; Depending on Experience and Qualifications
• Medical, vision, dental, life: $10,000 - $16,000 a year; Depending on Individual or Family Plan
• Equity: Our vision is to take BoomPop to the moon; Total Estimated Value for this Role is $50,000+
  
  

Please note that this is a fully-remote opportunity.

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

BoomPop is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. BoomPop considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

For California-based applicants: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, BoomPop will consider for employment qualified applicants with arrest and conviction records.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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