Demand Generation Manager

Order.co; New York (NY); Remote; USD 100,000 - 130,000; Full time

Job summary

A leading B2B Ecommerce platform is seeking a dedicated Demand Generation Manager to drive pipeline growth. This fully remote role involves managing marketing campaigns, collaborating with teams, and optimizing conversion rates, offering a compensation package of $100,000 to $130,000 annually, alongside stock options and comprehensive benefits.

Benefits

Competitive compensation package including stock options

Robust medical, dental, vision, and wellness benefits

Flexible time off policies

Employer-sponsored 401(k)

Qualifications

• Experience in paid search, SEO, and conversion rate optimization.
• Familiarity with HubSpot and other marketing automation tools.
• Ability to execute marketing campaigns across various channels.

Responsibilities

• Generate pipeline from marketing channels.
• Manage paid campaigns across Google Ads and LinkedIn.
• Optimize follow-up with SDR & AE teams.

Skills

Paid search

SEO

Conversion rate optimization

Resource allocation

Team collaboration

Tools

HubSpot

Job description

Get AI-powered advice on this job and more exclusive features.

Order.co is a B2B Ecommerce Platform that simplifies purchasing.

Our strength has always been our unique edge: transforming how businesses connect with vendors through our marketplace. We're not just improving workflows—we're redefining how procurement, operations, accounting, and payments come together to drive efficiency and innovation. Every step – requisition, approval, payment, and reconciliation – is curated and automated to make purchasing across all your vendors, locations and teams as easy as purchasing for your personal lives.

Founded in 2016 and headquartered in New York City, Order.co oversees nearly half a billion dollars in annualized spend across hundreds of customers like WeWork, SoulCycle, and Lume. Order.co has raised $70M+ in funding from industry-leading investors like MIT, Stage 2 Capital, Rally Ventures, 645 Ventures, and more. Order.co has been proudly named as a 50 to Watch by Spend Matters and a Best Place to Work by BuiltIn.

Order.co is a B2B Ecommerce Platform that simplifies purchasing.

Our strength has always been our unique edge: transforming how businesses connect with vendors through our marketplace. We're not just improving workflows—we're redefining how procurement, operations, accounting, and payments come together to drive efficiency and innovation. Every step – requisition, approval, payment, and reconciliation – is curated and automated to make purchasing across all your vendors, locations and teams as easy as purchasing for your personal lives.

Founded in 2016 and headquartered in New York City, Order.co oversees nearly half a billion dollars in annualized spend across hundreds of customers like WeWork, SoulCycle, and Lume. Order.co has raised $70M+ in funding from industry-leading investors like MIT, Stage 2 Capital, Rally Ventures, 645 Ventures, and more. Order.co has been proudly named as a 50 to Watch by Spend Matters and a Best Place to Work by BuiltIn.

Job Description

We are looking for a trailblazing Demand Generation Manager to to drive pipeline growth for Order.co by:

• Generating pipeline from marketing channels in Order.co’s core ICP and emerging industry verticals
• Building Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategy
• Managing paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effective
• Partnering with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMs
• Owning conversion rate optimization and SEO of core website pages
• Working with SDR & AE teams to optimize follow-up to accelerate pipeline
• Collaborating with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demand
• Advise on event marketing strategy as it supports ABM efforts
• Reporting on results of campaigns and optimizing channels over time
• Owing the pipeline goal for inbound and paid marketing channels
  
  

Qualifications

• Please note, Order.co is based in New York, NY but this is a fully remote position reporting to Order.co’s Director of Revenue Marketing & Operations based in Chicago, IL.
• Experience in paid search, SEO, and conversion rate optimization
• Familiarity with HubSpot and other marketing automation tools
• Interest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitness
• Interest or experience in marketing finance and/or operations software
• Ability to execute marketing campaigns across a variety of channels
• Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
• Capable of working cross functionally to meet demand targets
• Intrinsic motivation and an ability to work both independently as well as in a group setting
• Default to curiosity, creative problem-solving, and hands-on learning
  
  

Additional Information

What you’ll receive

• A competitive compensation package including stock options
• Robust medical, dental, vision, and wellness benefits
• Flexible time off policies
• Employer-sponsored 401(k)
• The anticipated pay range for this role is $100,000 - $130,000 per year. Actual compensation and title will be commensurate with experience, qualifications, knowledge, and skills.

Order.co is an equal-opportunity employer. Applicant's qualifications are considered without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, genetic information, or any other basis prohibited by law.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

Referrals increase your chances of interviewing at Order.co by 2x

Sign in to set job alerts for “Demand Generation Manager” roles.

New York City Metropolitan Area 2 weeks ago

New York, NY $100,000.00-$130,000.00 6 days ago

New York, NY $100,000.00-$125,000.00 1 day ago

New York, NY $120,000.00-$160,000.00 1 week ago

Carrier Channel Marketing Manager - Telco, Brand Marketing

New York, NY $125,000.00-$155,000.00 2 months ago

New York, NY $85,000.00-$130,000.00 3 months ago

New York, NY $125,000.00-$145,000.00 6 days ago

New York, NY $160,000.00-$225,000.00 1 week ago

Regional Marketing Manager — Public Sector

New York City Metropolitan Area $120,000.00-$130,000.00 2 weeks ago

Marketing Manager, Demand Generation & Content Operations

New York, NY $135,000.00-$150,000.00 1 month ago

New York, NY $150,000.00-$180,000.00 1 week ago

New York, NY $140,000.00-$170,000.00 3 hours ago

New York, NY $155,000.00-$185,000.00 2 months ago

New York, NY $100,000.00-$120,000.00 2 weeks ago

New York, NY $125,000.00-$145,000.00 1 week ago

New York, NY $105,000.00-$120,000.00 1 week ago

New York City Metropolitan Area 1 day ago

New York City Metropolitan Area $80,000.00-$85,000.00 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.