Demand Generation Manager

Harver; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Discretionary PTO

Health plan options

Retirement savings

Bonus opportunities

Job summary

Harver is seeking a Campaign, ABX, and Field Marketing Manager to own the strategy and execution of campaigns, ABX programs, and field events that turn awareness into pipeline. You will build integrated campaigns across brand moments, product launches, and ABX programs, using paid, email, organic social, and direct mail to engage high-value accounts throughout the buyer journey.

You will collaborate with the marketing team to bring context to channel usage, test ideas, measure results, and

Qualifications

• 4–5 years of experience in demand generation, ABX, or field marketing.
• Experience owning demand gen campaigns end-to-end across multiple channels.
• Experience at a US-based B2B SaaS company in the US market.
• Experience coordinating integrated demand gen, ABX, and field marketing programs.

Responsibilities

• Own strategy and execution of campaigns, ABX programs and field events to drive pipeline.
• Build integrated campaigns across brand moments, product launches and ABX tiers.
• Partner with marketing to align channels with campaign context.
• Use insights, analytics and experimentation to optimize performance and revenue impact.
• Collaborate cross-functionally with Sales, Product, Customer Success and Revenue Operations.

Skills

Demand generation

ABX programs

Multi-channel campaigns

Campaign analytics

Event marketing

Cross-functional collaboration

Paid advertising platforms

CRM knowledge

Data-driven

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

About Harver

Harver delivers a suite of automated solutions that enable organizations to engage, hire, and grow the right talent in a fast and fundamentally unbiased way.

Our Employee Value Proposition

Putting the right person in the right role is life-changing — for the individual and for the organization. That's not a tagline. It's the reason we come to work. We've applied 35 years of assessment science to one of the hardest problems in business, helping thousands of organizations hire with more confidence and less guesswork. Now we're entering our most exciting chapter yet — new products, a sharpened focus, and a market that genuinely needs what we've built. The people here are something else. Smart, authentic, genuinely invested in the work and in each other. This isn't a place where you coast — you'll be pushed and expected to deliver. But you'll do it alongside people who care, led by a vision that's worth working hard for. If that sounds like your kind of place, we'd love to meet you.

Job Overview

As our Campaign, ABX and Field Marketing Manager, you'll own the strategy and execution behind the campaigns, account-based programs, and field events that turn awareness into pipeline. You'll build integrated campaigns, from brand moments and product launches to ABX programs across 1:1, 1:few, and 1:many tiers and in-person field events, using channels like paid, email, organic social, and direct mail to attract, engage, and convert high-value accounts throughout the buyer journey. You'll partner closely with the marketing team to bring campaign and account context to how those channels get used, and you'll need to be fluent in how each one works even though you won't be the only one executing within it. This is a highly strategic, hands-on role where you'll use customer insights, intent data, experimentation, and marketing analytics to continuously optimize campaign performance and drive measurable business impact. Working cross-functionally with Sales, Marketing, Product, Customer Success, and Revenue Operations, you'll build programs that accelerate pipeline growth, improve conversion rates, and directly contribute to revenue. We're looking for a data-driven marketer who thrives on testing new ideas, measuring results, and turning insights into action. Success in this role requires strategic thinking, analytical problem-solving, creativity, and strong collaboration to build a high-performing campaign, ABX, and field marketing engine that consistently delivers qualified pipeline and supports the company's next stage of growth. If you're passionate about working in a dynamic, fast-growing company, with cutting-edge technology, smart colleagues, and opportunities for development, come grow with us!

In This Role You Get To

You'll partner closely with the marketing team to bring campaign and account context to how those channels get used, and you'll need to be fluent in how each one works even though you won't be the only one executing within it. This is a highly strategic, hands-on role where you'll use customer insights, intent data, experimentation, and marketing analytics to continuously optimize campaign performance and drive measurable business impact. Working cross-functionally with Sales, Marketing, Product, Customer Success, and Revenue Operations, you'll build programs that accelerate pipeline growth, improve conversion rates, and directly contribute to revenue. We're looking for a data-driven marketer who thrives on testing new ideas, measuring results, and turning insights into action. Success in this role requires strategic thinking, analytical problem solving, creativity, and strong collaboration to build a high-performing campaign, ABX, and field marketing engine that consistently delivers qualified pipeline and supports the company's next stage of growth. If you're passionate about working in a dynamic, fast-growing company, with cutting-edge technology, smart colleagues, and opportunities for development, come grow with us!

We're Looking For People Who Have

• Plan and execute demand generation campaigns, from brand campaigns to product launches, across channels such as paid, email, organic social, direct mail, and events, using a multi-channel approach that drives awareness, builds engagement, and converts, all tied back to KPIs
• Build and execute ABX programs across 1:1, 1:few, and 1:many tiers, using intent data, behavioral insights, CRM intelligence, and account engagement signals to prioritize and engage strategic accounts
• Collaborate with product marketing to develop compelling messaging, content, and campaign assets aligned to target personas
• Partner closely with Sales on new-business, expansion, and upsell campaigns
• Own Harver's event and field marketing strategy, trade shows, executive dinners, roadshows, and field events, to drive pipeline
• Manage and measure the performance of demand generation, ABX, and event programs against pipeline and revenue goals
• Report on program performance and turn insights into ongoing optimization

We're Looking For People Who Have

• Ideally, 4–5 years of experience in a demand generation, ABX, or field marketing role
• Demonstrated experience owning demand generation campaigns end-to-end; this role needs a generalist who understands the full campaign lifecycle, not a specialist focused solely on one channel (e.g., paid, email, or events alone)
• Experience at a B2B SaaS company; must have experience working at a US-based company in the US market (global experience alongside US is a plus)
• Experience managing integrated demand generation, ABX, and field marketing programs across multiple channels to drive pipeline and revenue
• Solid understanding of account-based marketing and how 1:1, 1:few, and 1:many programs differ from evergreen or industry-specific campaigns
• Working knowledge of paid advertising platforms (LinkedIn, Google, Meta, or similar) so you can brief campaigns and collaborate with the team running paid execution
• Experience planning and executing B2B marketing events, such as trade shows and field marketing
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), general awareness of CRM systems (e.g., Salesforce, Dynamics), and comfort navigating paid platform back-ends (LinkedIn, Google Ads/Analytics)
• Strong analytical skills, with comfort tracking KPIs across the funnel (impressions, MQLs, SQLs, opportunities, revenue)
• Experience partnering cross-functionally with sales/BDR teams on account-based marketing and lead handoff
• Bonus: experience with intent or account-engagement platforms such as UserGems or G2

Pssst… you don't have to check all the boxes to apply!

The Benefits Of Working At Harver

As a global company, our benefits vary by location. Ask your recruiter to provide information about localized Benefits.

Benefits. Harverians Enjoy

• A competitive base salary and great incentive program
• Discretionary paid time off — when you need it, take it
• Benefit plan options that give you the flexibility to select the right health care coverage for you and eligible family members
• Retirement savings programs
• Bonus opportunities and employee referral rewards

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status