Sr. Marketing Director, Growth Marketing

Harri; New York, Northern (NY, KY); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Equity opportunities

Global team

Collaborative culture

Job summary

Harri, a US-based hospitality tech company, is seeking a Sr. Marketing Director, Growth Marketing in New York. You will architect and execute full-funnel growth strategies across awareness and conversion, guiding enterprise pipelines and shaping brand campaigns.

As a senior individual contributor, you will lead cross-functional teams, leverage AI tools, and optimize CAC, velocity, and revenue attribution. The role offers a competitive salary and equity in a fast-growing, global company.

Qualifications

• 8–10+ years in growth marketing at a B2B or Enterprise SaaS company.
• Bachelor's degree or commensurate experience.
• Excellent communication and presentation skills.
• Deep expertise across SEO, paid media, CRO, and digital content strategy; persona-based messaging.
• Strong data-driven mindset with CAC, velocity, and revenue attribution.
• Experience with HubSpot and WordPress; familiarity with Google Search Console, Gong, Artisan AI, Claude/GPT, GA4.
• Proven agency management and integrated campaign execution.
• Ambitious, self-motivated team player, able to operate as a senior IC.

Responsibilities

• Own inbound lead generation strategy and performance across channels to deliver enterprise pipeline.
• Define website strategy and drive CRO, GEO/AWO, and AI-enhanced optimization.
• Manage PR, paid search, and paid social agencies with budget accountability.
• Develop and execute content and organic social plans to boost brand awareness and traffic.
• Use executive dashboards to identify pipeline breaks and optimize CAC, velocity, and revenue attribution.
• Lead cross-functional teams to achieve shared growth goals in a fast-paced environment.

Skills

Growth marketing

Lead generation

Data-driven marketing

AI automation

Cross-functional collaboration

Campaign management

Communication skills

Education

Bachelor's degree

Tools

HubSpot

WordPress

Google Search Console

Gong

Claude/GPT

GA4

Artisan AI

Job description

Sr. Marketing Director, Growth Marketing

Harri US

Description

About Harri

It's a great time to join Harri as we revolutionize the hospitality industry with our cutting-edge technology solutions for workforce management. We're an innovative, high-growth company with a global presence, dedicated to building strong partnerships and delivering measurable value to our customers.

We are excited to recruit for this pivotal Sr. Marketing Director, Growth Marketing role to ensure the architecting and executing of our full-funnel growth strategy, spanning awareness, top-of-funnel initiatives, and integrated brand campaigns. You will serve as a Senior Individual Contributor and a trusted cross-functional leader, playing a key role in driving measurable pipeline generation and optimizing every stage of the customer journey for enterprise prospects.

What You'll Be Doing

As a Sr. Marketing Director, Growth Marketing, you will be responsible for balancing strategic vision with operational excellence to achieve aggressive growth targets. Your responsibilities will include:

• Inbound Lead Generation & Channel Management: Own the strategy and performance of all inbound channels (programmatic SEO, paid search, paid social, CRO) to ensure a steady, high-quality flow of validated enterprise pipeline, while defining MQL/SQL criteria and optimizing lead handoffs under an AI-First operating model.
• Digital Strategy & Conversion Ownership: Define business strategy and requirements for the corporate website and digital assets, directing continuous optimization (CRO), Generative Engine Optimization (GEO)/AI World Optimization (AWO), and A/B testing so Harri is correctly cited in LLM responses and AI Search results.
• Brand Campaign Management & Agency Oversight: Manage and serve as the primary relationship owner for PR, paid search, and paid social agencies, directing integrated full-funnel campaigns that reinforce brand positioning and holding agencies to strict performance and budgetary standards.
• Content & Organic Social Strategy: Develop and execute a strategic content and organic social plan to increase brand awareness, engagement, and traffic, leveraging AI tools to maintain quality, frequency, and brand consistency.
• Data-Driven Optimization: Use data commandingly by consuming executive reporting provided by Revenue Operations to identify pipeline breaks, drive continuous optimization, and translate core business outcomes (CAC, velocity, and revenue attribution) into tactical adjustments.
• Cross-Functional Collaboration: Lead and influence cross-functional teams (product, sales, BDR) to achieve shared growth goals in a fast-paced environment focused on scalable systems.

More About You: What Can You Bring?

We are looking for an individual who is a data-driven, strategically minded growth marketer with a proven track record of leveraging AI and automation to eliminate manual marketing labor and drive organizational efficiency. You will be passionate about delivering successful outcomes and possess:

• 8-10+ years in a growth marketing capacity at a B2B or Enterprise SaaS company.
• Bachelor's degree or commensurate experience.
• Excellent communication (written and verbal) and presentation skills, with the ability to communicate effectively at all levels within an organization.
• Deep functional expertise across major marketing channels, including SEO, paid media, CRO, and digital content strategy, alongside demonstrated expertise in developing persona-specific messaging.
• Strong attention to detail with excellent analytical and problem-solving skills, paired with a commanding, strategic use of data (CAC, velocity, and revenue attribution).
• Experience working with a modern MarTech stack (HubSpot and WordPress strongly preferred) and hands‑on familiarity with tools like Google Search Console, Gong, Artisan AI, Claude/GPT, and GA4.
• Exceptional agency management and integrated campaign execution experience, with a track record of driving measurable pipelines from brand initiatives.
• An ambitious and self‑motivated team player who is comfortable operating as a senior individual contributor in a fast‑paced environment and is ready to grow with a company.

When and Where You'll Be Doing It

• Full‑time position.
• New York
• The salary range for this position is $170,000 - $190,000 USD, depending on experience.
• This role reports directly to the SVP, Head of Marketing.
• Travel will be required approximately as needed to support agency management and corporate objectives.

What Will You Get in Return?

Creating an environment which enables our people to thrive is crucial for us. Harri offers a comprehensive compensation structure designed to support you throughout your career here. You'll get:

• Competitive salary within the stated range.
• The opportunity to drive critical projects for a high-growth, innovative company.
• Experience working in a fast-paced, global environment.
• A collaborative and supportive team environment.

Equity, Diversity, and Inclusion

We're committed to building diverse talent at Harri and believe our strengths as a team come from having many unique perspectives. We value a healthy, vibrant, and inclusive organization that encourages everyone to be themselves at work. We are committed to valuing diversity and promoting equal opportunities for all and welcome applicants from all communities.

We run background checks on all new hires in this position.