Head of Marketing

Harri US; New York (NY); On-site; USD 200,000 - 300,000; Full time

Job summary

Harri is seeking a high-energy, visionary marketing leader to scale our B2B SaaS brand from New York. You will drive growth strategy, build targeted ABM programs, and lead a cross-functional team across Sales, Product, and Marketing.

You will translate complex product features into compelling narratives, manage omnichannel marketing, and report KPIs to the executive team. This full-time role is based in New York and offers a competitive compensation package.

Qualifications

• Proven leadership in senior marketing initiatives in a fast-growing B2B SaaS environment.
• Strategic execution blending brand building with scalable demand generation.
• Data-driven mindset turning analytics into actionable strategies.

Responsibilities

• Growth Engine & Strategy: Drive a high-growth demand generation plan delivering quality MQLs.
• KPIs & Impact Reporting: Own department KPIs and share insights with executives.
• Sales Collaboration: Partner with Sales on ABM campaigns to boost top-of-funnel reach.
• 360° B2B Marketing: Build brand, generate leads, enable cross-sell across product suite.
• Brand Ambassadorship: Maintain Harri tone, voice, and values across touchpoints.
• Customer Lifecycle Experience: Design lifecycle journeys with Product and Sales.
• Acquisition Channels: Expand growth across Enterprise, Major, Large segments.
• Product Marketing: Translate features into engaging narratives for adoption.
• Events & Community: Host events and spark industry conversations.
• Trendsetting & Thought Leadership: Identify trends before they hit mainstream.

Skills

Growth strategy

Demand generation

ABM campaigns

Cross-functional leadership

Data-driven

Omnichannel marketing

Brand building

Education

Bachelor's degree in Marketing or related

Tools

Marketing automation

CRM software

Analytics tools

Job description

About Harri:

Harri is the first enterprise-ready workforce management platform built for the services vertical. The services vertical faces the greatest technological challenges that exist within the world of Human Capital Management and we believe they deserve a platform built from the ground up as a result. We have experienced a tremendous amount of growth since our 2012 inception and we have no plans on stopping that growth anytime soon. We are passionate about building a team of Service First-driven individuals who want to exceed the expectations of those who experience our brand.

If you're a builder, or problem solver, and love the fast pace of a startup, it's time to meet the Harri family.

Who You Are

You are a high-energy, visionary marketing leader driven by a deep passion for scaling brands to new heights. You bring relentless enthusiasm and creative spark to the workplace, inspiring your team to push boundaries and exceed goals every day.

You have a proven track record in building and executing comprehensive marketing strategies that drive brand awareness, thought leadership, and significant marketing qualified leads. You are a strategic thinker with a deep understanding of B2B marketing within the technology sector, particularly in Human Capital Management or the services vertical.

You thrive in a fast-paced, dynamic entrepreneurial environment. A degree of chaos is implied, you get that and are energized by it. Moreover, you possess both creative and analytical capabilities to lead a high-performing marketing team.

Key Responsibilities

• Growth Engine & Strategy: Fuel a high-growth demand generation strategy that drives quality MQLs and converts opportunity into impact.
• KPIs & Impact Reporting: Own department KPIs with full transparency, delivering monthly wins and insights directly to the executive team.
• Sales Collaboration: Work hand-in-hand with Sales to execute hyper-targeted Account-Based Marketing (ABM) campaigns and boost top-of-funnel reach.
• 360° B2B Marketing: Build brand awareness, generate leads, and create cross-sell/up-sell moments across our full product suite.
• Brand Ambassadorship: Champion the Harri vision, ensuring tone, voice, and values resonate across all touchpoints.
• Customer Lifecycle Experience: Craft customer-centric lifecycle journeys alongside Product and Sales to drive long-term retention and engagement.
• Acquisition Channels: Innovate and expand growth channels across Enterprise, Major, and Large market segments.
• Product Marketing: Translate complex features into vibrant, compelling narratives that drive product adoption and market influence.
• Events & Community: Bring people together through dynamic field marketing strategies, host exclusive event series, and spark industry conversations.
• Trendsetting & Thought Leadership: Stay ahead of the curve by identifying industry trends, publications, and key movements before they hit the mainstream.

Experience & Skills

• Proven Leadership: Experience running senior marketing initiatives in a fast-growing B2B SaaS environment.
• Strategic Execution: Proven track record of developing growth strategies that blend brand building with scalable demand generation.
• Data-Driven Mindset: Ability to turn complex analytics into actionable creative strategies.
• Omnichannel Mastery: Fluency across modern digital channels (social, content, digital ads) as well as offline experiences.
• Domain Knowledge: Understanding of Human Capital Management, hospitality, or service industry dynamics.
• Tech-Savvy: Expertise with marketing automation, CRMs, and modern analytics tools.
• Passionate Team Leadership: A proactive leader who brings genuine energy, sparks creativity, and empowers high-performing teams to thrive.
• Clear Communication: Ability to articulate complex concepts clearly and persuasively across all channels.
• Cross-Functional Synergy: High collaborative spirit with a commitment to building strong cross-team relationships with Product and Sales.
• Startup Agility: Adaptable, resilient, and fueled by a fast-paced environment where initiative is rewarded.

When and Where You'll Be Doing It

• Employment Type: Full-time (New York Office).
• Compensation: $200,000 - $300,000 USD, based on experience.

What Will You Get in Return?

Creating an environment which enables our people to thrive is crucial for us. Harri offers a comprehensive compensation structure designed to support you throughout your career here. You'll get:

• Competitive salary within the stated range
• The opportunity to drive critical projects for a high-growth, innovative company.
• Experience working in a fast-paced, global environment.
• A collaborative and supportive team environment.

Equity, Diversity, and Inclusion

We're committed to building diverse talent at Harri and believe our strengths as a team come from having many unique perspectives. We value a healthy, vibrant, and inclusive organization that encourages everyone to be themselves at work. We are committed to valuing diversity and promoting equal opportunities for all and welcome applicants from all communities.

*Please note this job description is not designed to cover or contain a complete listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time.*