Demand Generation Manager

Optomi; Alpharetta (GA); Hybride; USD 120 000 - 180 000; Plein temps

Résumé du poste

Optomi is seeking a Senior Demand Generation Manager in Alpharetta, GA (Hybrid) to own global demand generation strategy and execution, driving pipeline growth and revenue. The role requires strong SaaS experience, Salesforce proficiency, and collaboration with Sales and Marketing to optimize campaigns and conversions.

The candidate will mentor the Demand Generation Coordinator, work with BDRs, AEs, and executives, and leverage data-driven approaches to improve lead quality and performance

Qualifications

• 5+ years of experience in a SaaS environment with a focus on B2B demand generation or growth marketing.
• Proven ability to develop and execute demand generation strategies and marketing plans, ideally globally.
• Proficiency in Salesforce and tracking pipeline performance, campaign effectiveness, and conversion metrics.
• Demonstrated accountability for pipeline generation and revenue contribution.
• Strong collaboration skills with Sales and Marketing teams to improve lead quality and conversion.
• Experience with account prioritization, data analysis, or mentoring junior team members; familiarity with AI-enabled marketing tools is a plus.

Responsabilités

• Develop and execute a global demand generation plan aligned with business goals and revenue targets.
• Own demand generation initiatives end-to-end from planning to optimization.
• Drive qualified pipeline growth and improve lead quality and conversion rates.
• Partner with Sales, Marketing, BDRs, and AEs to align campaigns and target accounts.
• Use Salesforce and performance data to track results, identify trends, and inform decisions.
• Collaborate with leadership to shape demand generation strategy and mentor the Demand Generation Coordinator.

Connaissances

B2B demand generation

Growth marketing

Data analysis

Collaboration

Mentoring

Lead quality

Outils

Salesforce

Asana

Description du poste

Senior Demand Generation Manager (Alpharetta, Georgia - Hybrid)

Optomi, in partnership with a leading SaaS organization, is seeking a Senior Demand Generation Manager to own demand generation strategy and execution, with a primary focus on driving qualified pipeline, improving conversion rates, and contributing to revenue growth. The ideal candidate will bring strong SaaS experience, proficiency in Salesforce, and a proven ability to develop and execute demand generation plans in close partnership with Sales and Marketing. This individual will lead global demand generation initiatives, analyze campaign performance, and optimize programs to deliver measurable business results.

What the right candidate will enjoy:

• Taking ownership of global demand generation strategy and execution with a direct impact on pipeline growth and revenue.
• Collaborating closely with Sales, Marketing, BDRs, AEs, and executive leadership to drive business results.
• Optimizing demand generation campaigns, conversion rates, and overall marketing performance through data-driven decisions.
• Working in a collaborative SaaS environment that values curiosity, growth, and continuous improvement.
• Mentoring a Demand Generation Coordinator and helping improve team processes and execution.

What type of experience does the right candidate have:

• 5+ years of experience in a SaaS environment, with a strong background in B2B demand generation or growth marketing.
• Proven experience developing and executing demand generation strategies and marketing plans, ideally on a global scale.
• Proficiency in Salesforce and experience tracking pipeline performance, campaign effectiveness, and conversion metrics.
• Demonstrated accountability for pipeline generation, marketing-sourced opportunities, revenue contribution, or related business outcomes.
• Strong collaboration skills, with experience aligning Sales and Marketing teams to improve lead quality, sales readiness, and conversion.
• Experience with account prioritization, data analysis, or mentoring junior team members is a plus. Familiarity with Asana or AI-enabled marketing tools is also beneficial.

What the responsibilities are of the right candidate:

• Develop and execute a global demand generation plan aligned with business goals, sales priorities, and revenue targets.
• Own demand generation initiatives end-to-end, from campaign planning and execution through performance analysis and optimization.
• Drive qualified pipeline growth while improving lead quality, conversion rates, and overall demand generation effectiveness.
• Partner with Sales, Marketing, BDRs, and AEs to align campaigns, prioritize target accounts, and improve lead-to-opportunity conversion.
• Use Salesforce and performance data to track results, identify trends, and make data-driven recommendations that improve pipeline and revenue outcomes.
• Collaborate with leadership on demand generation strategy and mentor the Demand Generation Coordinator to strengthen team execution and processes.