Demand Generation Lead

Phonely; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Meals covered

Quarterly offsites

Equity in the company

Job summary

Phonely is looking for a Demand Generation Lead to architect the marketing strategy from the ground up. Based in San Francisco, this role will involve owning the full demand gen funnel and directly contributing to revenue growth.

Successful candidates will have 3-5 years of experience in demand generation, especially in B2B SaaS, with a strong focus on metrics and hands-on experience with HubSpot. Benefits include onsite meals, equity, and quarterly offsites.

Qualifications

• 3-5 years of demand generation or growth marketing experience.
• Experience in an early-stage startup environment.
• Metrics-focused with a strong analytical mindset.
• Hands-on HubSpot experience is mandatory.

Responsibilities

• Own the full demand generation funnel from first touch to closed revenue.
• Build and manage HubSpot lifecycle stages and automation.
• Set and track meaningful metrics such as CAC and conversion rates.
• Run experiments to validate hypotheses on marketing strategies.

Skills

Demand generation experience

B2B SaaS background

Data analysis

HubSpot expertise

Experimentation

AI tools familiarity

Job description

Demand Generation Lead

At some point in the future, every business will answer their phone with voice AI. We are building the platform that makes it possible.

Phonely builds conversational voice AI agents for high volume phone workflows. Our customers use us to qualify leads, book appointments, route calls, and resolve real customer conversations in production. We are growing fast and just getting started, and we need someone to build the engine that turns that growth into predictable pipeline.

About the Role

Right now, our growth comes from a product people love and word that's spreading on its own. Imagine what happens when someone actually builds the machine behind it.

That's this role. You will own demand gen at Phonely from the ground up, and you will be the one building it, not handing it off. You will architect our HubSpot, define the funnel, and run the experiments that turn interest into pipeline into revenue. You report to the founders, work shoulder to shoulder with sales, and your wins show up directly in the numbers. If you want a seat where your work compounds and the ceiling is enormous, this is it.

We want someone who treats marketing like a science: form a hypothesis, run the test, read the data, and double down on what works. This is a strong individual contributor role. You are doing the work, not managing a team.

What You'll Do

• Own the full demand gen funnel, from first touch to closed revenue.
• Build and run our HubSpot: lifecycle stages, lead scoring, attribution, reporting, and automation.
• Define and instrument the metrics that matter: CAC, conversion rates, pipeline contribution, channel ROI.
• Run experiments end to end: hypothesis, test, measure, decide.
• Build nurture and onboarding sequences across pipeline segments.
• Grow the channels: SEO, paid, email, partnerships.
• Work with sales to sharpen the handoff and lift lead quality.
• Share what you learn: what you tested, what worked, what's next.

What You'll Bring

• 3-5 years of demand gen or growth marketing experience at a B2B SaaS or tech company.
• Background at an early-stage startup where you built the function from scratch.
• Deeply metrics-focused. You instinctively reach for the data and you are rigorous about tracking.
• A test-and-learn operator: you build hypotheses and run real experiments to validate them.
• AI native. You use AI tools daily to move faster and you are excited about where this is going.
• Hands-on HubSpot experience. You have set it up yourself, not just used a setup someone else built.
• A strong individual contributor who ships the work directly.

Why Join Phonely

We are a team of ex-athletes, founders, and builders with low egos and high standards. We take the work seriously without taking ourselves too seriously. On-site in San Francisco, meals covered, quarterly offsites to interesting places (Rocky Mountains, Costa Rica, Indonesia), and meaningful equity in a company that is growing fast. You will work directly with the founders and own demand gen from the ground up.

Interview Process

1. 30-minute call to evaluate fit and experience.
2. Take-home: turn one of your content ideas into a finished blog article, and put together your 60-day plan of attack.
3. Plan presentation: walk us through your plan and the reasoning behind it.
4. Final conversation with leadership.