Founding Marketing Lead

Phonely, Inc.; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Collaboration with founding team

Full ownership of marketing function

Opportunities for relocation support

Job summary

A growing tech company in San Francisco is seeking a Marketing Lead to define brand messaging, develop content strategies, and implement demand generation tactics. The ideal candidate should have over 5 years of progressive marketing experience, capable of building strategies from scratch while demonstrating both strategic thinking and execution skills. The role offers full ownership of the marketing function, working directly with the founding team, and shaping how the company is perceived in the market.

Qualifications

• 5+ years of progressive marketing experience.
• Experience in building marketing strategies from 0 to 1.
• Strong capabilities in both strategy and execution.

Responsibilities

• Define brand and messaging for Phonely.
• Develop content pillars and publishing cadence for organic growth.
• Implement demand generation strategies and manage external campaigns.
• Create onboarding sequences for different pipeline segments.

Skills

Progressive marketing experience

Branding skills

Content marketing

Growth strategies

Demand generation

Strategic execution

Familiarity with tech or B2B SaaS

Job description

About Phonely

At some point in the future, every business will answer their phone with voice AI. We are building the platform that lets them to do that - and optimize every conversation along the way.

Phonely builds conversational voice AI agents for high volume phone workflows. Our customers use us to qualify leads, book appointments, route calls, and resolve real customer conversations in production. We are growing fast and just getting started.

About the role

We are looking for our first Marketing Lead - someone who is sharp, creative, and genuinely excited about building something from scratch. You will own how the world understands and thinks about Phonely, and you will have the trust and freedom to do it your way.

You will work closely with the founders and across the whole team. If you love the early stage - the speed, the ownership, the chance to actually shape something - this is the role for you.

What you will do

• Brand and messaging: Define who we are and what we stand for. Own the website narrative, buyer personas, and ICP.
• Organic growth: Build content pillars, a publishing cadence, and thought leadership across social, blog, newsletter, and events.
• Demand generation: Layer SEO, PR, partnerships, and paid onto a strong organic base. Brief and manage an external agency for campaigns.
• Onboarding and nurture: Build sequences for different segments of our pipeline that support conversion and retention.

What you bring

• 5+ years of progressive marketing experience
• A generalist: brand, content, growth, and demand gen
• You have built marketing from 0 to 1 at an early-stage company
• Equally strong in strategy and execution — you can write the playbook and run the plays
• Familiarity with tech or B2B SaaS; genuine curiosity about the space at minimum

Key outcomes

Within your first 6 to 12 months, success looks like:

• Brand clarity: clear messaging, a strong website, and a defined ICP
• Organic engine: consistent publishing, growing social presence, and inbound leads from content
• Pipeline impact: measurable top-of-funnel growth and enterprise client conversions driven by the channels you built
• Agency relationship: a functioning demand‑gen program running with an external partner

Why join

• Report directly to and collaborate with the founding team
• Full ownership of the marketing function - strategy, voice, channels, and process
• A product that is already working in production, with customers seeing real results
• The opportunity to shape how a breakout company shows up in the world. If you are a hands‑on marketing leader ready to build something from the ground up - we would love to meet you.

About the interview

• Intro call to evaluate fit
• Deep dive on your 0-to-1 experience and marketing strategy
• Case study to see how you think
• Final conversation with leadership
• We are based in San Francisco and prefer someone local, but we are open to exceptional candidates from anywhere and are happy to help with relocation if necessary.