Founding Marketing Lead ($140K – $200K + Equity) at Phonely

Jack & Jill; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Phonely, a San Francisco-based voice AI startup, is seeking its Founding Marketing Lead to own the marketing function from scratch. You will define the brand narrative, establish content engines, and scale demand generation, reporting directly to the founders in a hands-on, high-growth environment.

You will build brand identity, messaging, and ICP, run an organic growth engine with consistent content and multi-channel outreach, and launch integrated demand programs with SEO, PR, and paid

Qualifications

• 5 years of progressive marketing experience with a proven track record of building marketing functions from 0 to 1 at early-stage startups.
• A versatile marketing generalist with deep expertise across brand, content, growth, and demand generation, comfortable with both high-level strategy and hands-on execution.
• Strong familiarity with the B2B SaaS or tech landscape and a genuine curiosity for the voice AI space and its potential impact.

Responsibilities

• Define the company’s brand identity, messaging, and ICP, while managing the website narrative and buyer personas to drive market clarity.
• Build an organic growth engine by establishing content pillars, a consistent publishing cadence, and thought leadership across social channels, blogs, and newsletters.
• Launch demand generation programs, layering SEO, PR, and paid campaigns onto a strong organic base while managing external agency partnerships.

Skills

Marketing leadership

Brand strategy

Content marketing

Growth marketing

Demand generation

B2B SaaS

Voice AI

Startup experience

Job description

Founding Marketing Lead

Salary

$140K — $200K Equity

Company Description

Phonely is a $19M post-Series A voice AI startup, backed by YC S24 and Base10 Partners, building the platform that enables every business to answer phones with conversational AI agents. Handling thousands of calls daily, Phonely automates high-volume workflows like lead qualification and appointment booking for enterprise clients like Etech Global Services.

Job Description

As Phonely’s first Marketing Lead, you will own the entire marketing function from scratch in a high-growth, 0-to-1 environment. Reporting directly to the founders, you’ll define the brand narrative, build organic content engines, and scale demand generation. This is a hands-on role where you will both write the playbook and execute the strategy for a breakout voice AI company.

Location

San Francisco, USA

Why this role is remarkable

• Full ownership of the marketing function, from strategy and voice to channel selection and process development, reporting directly to the founding team.
• Join a fast-growing team of 12 at a post-Series A startup with $19M in funding led by Base10 Partners and participation from Y Combinator.
• Work on a product already delivering real results in production for major enterprise clients like TSA Group and Engage CX.

What You Will Do

• Define the company’s brand identity, messaging, and ICP, while managing the website narrative and buyer personas to drive market clarity.
• Build an organic growth engine by establishing content pillars, a consistent publishing cadence, and thought leadership across social channels, blogs, and newsletters.
• Launch demand generation programs, layering SEO, PR, and paid campaigns onto a strong organic base while managing external agency partnerships.

The ideal candidate

• 5 years of progressive marketing experience with a proven track record of building marketing functions from 0 to 1 at early-stage startups.
• A versatile marketing generalist with deep expertise across brand, content, growth, and demand generation, comfortable with both high-level strategy and hands-on execution.
• Strong familiarity with the B2B SaaS or tech landscape and a genuine curiosity for the voice AI space and its potential impact.