Founding Marketing Lead

Phonely; San Francisco (CA); On-site; USD 100,000 - 140,000; Full time

Job summary

Phonely is seeking a Marketing Lead to define the brand narrative and drive demand generation efforts. This role offers the chance to work directly with the founding team and to shape how Phonely is perceived in the market. You will have full ownership of the marketing function, creating strategies that deliver real results and growth.

The ideal candidate has over 5 years of experience in progressive marketing, particularly in brand and content development, with a strong foundation in demand generation.

Qualifications

• 5+ years of progressive marketing experience.
• Experience building marketing from 0 to 1 at an early-stage company.
• Equally strong in strategy and execution.

Responsibilities

• Define brand and messaging for Phonely.
• Build content pillars and thought leadership.
• Manage demand generation campaigns with an agency.

Skills

Progressive marketing experience

Brand development

Content strategy

Demand generation

SEO knowledge

Job description

About Phonely

At some point in the future, every business will answer their phone with voice AI. We are building the platform that lets them do that - and optimize every conversation along the way.

Phonely builds conversational voice AI agents for high volume phone workflows. Our customers use us to qualify leads, book appointments, route calls, and resolve real customer conversations in production. We are growing fast and just getting started.

About the role

We are looking for our first Marketing Lead - someone who is sharp, creative, and genuinely excited about building something from scratch. You will own how the world understands and thinks about Phonely, and you will have the trust and freedom to do it your way.

You will work closely with the founders and across the whole team. If you love the early stage - the speed, the ownership, the chance to actually shape something - this is the role for you.

What you will do

• Brand and messaging: Define who we are and what we stand for. Own the website narrative, buyer personas, and ICP.
• Organic growth: Build content pillars, a publishing cadence, and thought leadership across social, blog, newsletter, and events.
• Demand generation: Layer SEO, PR, partnerships, and paid onto a strong organic base. Brief and manage an external agency for campaigns.
• Onboarding and nurture: Build sequences for different segments of our pipeline that support conversion and retention.

What you bring

• 5+ years of progressive marketing experience
• A generalist: brand, content, growth, and demand gen
• You have built marketing from 0 to 1 at an early-stage company
• Equally strong in strategy and execution — you can write the playbook and run the plays
• Familiarity with tech or B2B SaaS; genuine curiosity about the space at minimum

Key outcomes

Within your first 6 to 12 months, success looks like:

• Brand clarity: clear messaging, a strong website, and a defined ICP
• Organic engine: consistent publishing, growing social presence, and inbound leads from content
• Pipeline impact: measurable top-of-funnel growth and enterprise client conversions driven by the channels you built
• Agency relationship: a functioning demand-gen program running with an external partner

Why join

• Report directly to and collaborate with the founding team
• Full ownership of the marketing function - strategy, voice, channels, and process
• A product that is already working in production, with customers seeing real results. The opportunity to shape how a breakout company shows up in the world. If you are a hands‑on marketing leader ready to build something from the ground up - we would love to meet you.

About the interview

• Intro call to evaluate fit
• Deep dive on your 0-to-1 experience and marketing strategy
• Case study to see how you think
• Final conversation with leadership