Demand Generation Director - Real Estate & Growth

Lion Real Estate Group; Nashville (TN); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

HSA

Dental Insurance

Vision Insurance

401(k) Retirement Savings Plan

Paid Time Off

Paid Parental Leave

Employee Assistance Program

Volunteer Time Off

Rewards Program

Job summary

Lion Real Estate Group seeks a Director of Demand Generation to drive occupancy and build a high-performance marketing team across multiple markets. You will own strategy, budget and channels to attract prospects, convert tours, applications and leases.

Collaborate with regional and onsite teams, lead cross-functional initiatives, optimize paid and organic channels, and report on performance with clear actions. Remote options exist in select markets; travel to communities as needed.

Qualifications

• 5+ years in demand generation or performance marketing with leadership experience.
• Experience in multifamily, real estate or multi-location high-volume business.
• Proven results with paid search, paid social, SEO and ILS channels.
• Strong analytical skills with dashboards and attribution reporting.
• Experience managing a multi-million-dollar marketing budget and agencies.
• Bachelor's degree in marketing, business or related field (or equivalent).

Responsibilities

• Build and manage the annual demand generation plan and marketing budget by community.
• Own paid search, paid social, ILS, retargeting and display strategies.
• Drive website traffic and local SEO, listings and reputation management.
• Ensure leads are captured, routed, and followed up quickly across CRM workflows.
• Lead recovery campaigns and support renewal campaigns with property management.
• Report weekly on traffic, leads, tours, applications and leases with actions.
• Select and manage agencies and martech vendors, enforcing performance terms.
• Maintain brand consistency across channels and communities.
• Mentor and develop marketing team members with succession planning.

Skills

Demand generation

Leadership

Paid search

Paid social

SEO

Analytics

Budget management

Multi-market experience

Education

Bachelor's degree in marketing or business

Tools

Yardi

RealPage

Entrata

Knock

Funnel

Job description

Lion Real Estate Group seeks a Director of Demand Generation to drive occupancy and build a high-performance marketing team across multiple markets. You will own strategy, budget and channels to attract prospects, convert tours, applications and leases.

Collaborate with regional and onsite teams, lead cross-functional initiatives, optimize paid and organic channels, and report on performance with clear actions. Remote options exist in select markets; travel to communities as needed.