Demand Generation Director

Valimail; United States; Remote; USD 160,000 - 180,000; Full time

Job summary

An innovative firm is seeking a Demand Generation Director to lead pipeline growth strategies in a dynamic, fast-paced environment. This role is pivotal in capturing and converting leads into revenue, leveraging a mix of digital marketing tactics and account-based strategies. The ideal candidate will have a strong background in B2B SaaS marketing, with expertise in tools like Marketo and Salesforce. Join a fast-growing leader in email security and help shape the future of email authentication while enjoying a remote-first work culture and competitive compensation package.

Benefits

Competitive pay

Employee stock option plan

Six weeks paid parental leave

Unlimited and flexible PTO

Qualifications

• 10+ years in demand generation, growth marketing, or digital marketing.
• Proven ability to develop strategies that drive measurable pipeline.

Responsibilities

• Own and execute demand generation strategy to convert leads into pipeline.
• Develop email marketing strategy to drive engagement and conversion.
• Analyze performance data to optimize campaign effectiveness.

Skills

Demand Generation

Digital Marketing

Account-Based Marketing (ABM)

Email Marketing

Data Analysis

Communication Skills

Education

Bachelor's Degree

Tools

Marketo

Salesforce

Google Ads

LinkedIn Ads

6sense

Demandbase

Job description

Valimail is a fast growing, venture funded startup and the leader in Email Authentication as a Service. Here is your chance to get in on the ground floor at an important technology innovator and to help build a major business service category. We have built a revolutionary platform on top of open standards — DMARC, DKIM, and SPF — for the first time it makes it possible for any organization to protect itself against email impersonation. Valimail pioneered the notion of automated email authentication, with innovative components like our DNS-based Authenticator (including our patented Instant SPF). We’re committed to building a more trusted email ecosystem.

Frequently cited statistics show that women and underrepresented classes will only apply to roles if they feel they meet 100% of the qualifications. At Valimail, we encourage you to break through that statistic. Roles evolve over time, especially with innovation, and you may be just the person we need in the future. NO ONE ever meets 100% of the qualifications. We hope you're open to learning new skills in order to grow with us. Make our team, your team!

Position Overview

Valimail is seeking a Demand Generation Director to own and drive our pipeline growth strategy. This role will play a critical part in capturing and converting leads into pipeline, ensuring marketing directly contributes to revenue. Reporting to the VP of Marketing, this individual will design and execute a comprehensive demand generation strategy, leveraging a mix of digital marketing, account-based strategies, email marketing, paid advertising, and events. They will also oversee our digital ad agency and collaborate closely with the SDR team to drive high-quality opportunities for sales.

This is a high-impact role for a strategic yet hands-on marketing leader who thrives in a fast-paced, data-driven environment. We are looking for someone with a strong background in enterprise marketing tactics, who can effectively engage and convert large, complex accounts while aligning closely with sales to support long-cycle enterprise deals. The ideal candidate will be adept at running account-based marketing (ABM) programs, multi-channel campaigns, and event-driven enterprise pipeline strategies.

What You'll Be Doing

• Own and execute Valimail’s demand generation strategy, focusing on capturing, nurturing, and converting leads into pipeline.
• Develop a robust email marketing strategy in Marketo to drive engagement and conversion.
• Design and manage an ABX strategy in close collaboration with the SDR team to target key accounts effectively.
• Oversee the creation of data-driven, multichannel campaigns (email, paid media, social media, SEO, events, partnerships) to build pipeline and accelerated deals through the funnel.
• Lead event marketing strategy, including local industry events, ensuring alignment with overall demand generation goals.
• Create and optimize landing pages and lead capture forms to drive conversions.
• Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance
• Analyze performance data to optimize campaign effectiveness and report on key demand generation metrics to senior leadership in partnership with our Revenue Operations team.
• Align with sales to ensure marketing-driven pipeline meets revenue targets.

About You

• 10+ years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS or cybersecurity company.
• Proven ability to develop and execute demand generation strategies that drive measurable pipeline and revenue impact.
• Hands-on approach with the ability to both strategize and execute.
• Expertise in Marketo, Salesforce, Google Ads, LinkedIn Ads, and ABM platforms (6sense, Demandbase, or similar).
• Strong understanding of ABX and account-based marketing tactics to engage target accounts effectively.
• Data-driven mindset with a track record of optimizing campaigns based on analytics, KPIs, and funnel performance.
• Excellent communication skills and ability to collaborate cross-functionally with sales, marketing, and operations teams.

Bonus Points

• Experience in cybersecurity or a highly regulated industry.
• Previous experience running regional or field marketing programs.
• Familiarity with sales engagement platforms (Outreach, SalesLoft) and intent data tools.

Who We Are

Valimail is the global leader in zero-trust email security. The company's full line of cloud-native solutions authenticate sender identity to stop phishing, protect brands, and ensure compliance; they are used by organizations ranging from neighborhood shops to some of the world's largest organizations, including Uber, Splunk, Yelp, Mercedes Benz USA, and the U.S. Federal Aviation Administration. Valimail is the fastest-growing DMARC solution with the largest global market share and is the premier DMARC partner for Microsoft 365 environments.

Why Join Us?

• Competitive pay + participation in employee stock option plan. The anticipated pay range for this role is $160,000 - $180,000 and will also include variable compensation between $25,000 - $35,000. Actual title and compensation commensurate to experience.
• Six weeks of paid parental leave for all parents, and an additional 6 weeks for parents giving birth
• Remote First Company, you can work anywhere within the US
• Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work

#li-remote

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